Experiment your way.

Reducing Bounce from Google Shopping Traffic on Maison Margiela

I was inspired by the need to capture and retain high-intent traffic from Google Shopping and paid ads, where users are typically in a fast-paced comparison phase and highly likely to bounce back to search results. Knowing that every bounce represents both a lost opportunity and wasted ad spend, I designed a compact, horizontal recommendation bar to act as a strategic safety net.

Home Title Lock Optimizations

Working on optimizing this page for a client and wanted to see what PBX would come up with. Not bad! I like that it brought up micro-copy under the CTAs and emphasized the sale price/discount available.

Vinted Filters

While searching for a black sweater on Vinted, I repeatedly got frustrated by the filtering experience. Each time I wanted to apply or adjust filters, I had to scroll all the way back up to find the filter button again. This was especially painful on mobile, where the results page is long and the filter action quickly disappears from view.

Resilient Rebels Modernization

This creation is close to my heart; a need to help those who truly need it. I have grieved too long and hard. Lost too many friends. I need this site to be clear and concise. I need it to inspire change in those who use it.

Urban Segment Graphic & Font Change

A first attempt at using this prompt program; I am excited to get started with the tool. The website had different font and design than the graphic I wanted to make the font consistent.

Adding personalized destination suggestions on Air France

Users are not always sure where they want to travel when visiting the Air France website. By suggesting destinations based on different travel contexts, this concept helps personalize the experience and guide users toward relevant travel ideas.