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Accelerating bookings with a hero booking widget for Puy du Fou

The objective was to improve booking conversions by reducing friction at the very first interaction. To achieve this, a booking widget was added directly to the hero section, allowing visitors to select their visit type and date without navigating further into the site. By surfacing the booking action immediately, this approach aimed to accelerate visitor intent, shorten the path to booking, and encourage faster engagement with the reservation process.

Reducing distraction in the user journey for Puy du Fou

The “Other Offers” section was too prominent at this stage of the journey, unnecessarily diverting visitors and adding friction. To address this, it was moved to the pre-footer, making the content still accessible without interfering with the main user flow. This change helped reduce distraction, shorten search time (under 30 seconds), increase reassurance, and create a smoother navigation experience.

Clarifying what's included in Puy du Fou tickets on PDP

An informational banner was added to show and attraction pages, clearly indicating the ticket(s) required to access the experience. This approach aimed to reduce confusion, set the right expectations, and help users quickly assess whether a specific offer was included in their ticket.

Modernized homepage for Fragrantica

Having worked in the perfume industry, I often used Fragrantica despite its outdated UX. For this test, my goal was to modernize the homepage, improve navigation, and add a key missing feature: helping users find their ideal fragrance based on scent notes. Personalisation and user experience are, to me, the future of effective marketing.

Persistent add-to-cart banner on Tikamoon

The page product has a lot of information, but the important ones - name, price and CTA to buy the product - are invisible when scrolling down. This test fix it, now you can add the product at anytime while reading the technical information.

Making Ticket Inclusions Clear for Puy du Fou Visitors

The objective was very simple: visitors who have never been to our park do not know the concept because we are unique in the world. The goal is to clarify with a bulleted list what is included in each type of visitor's ticket.