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Optimizing PLP for Boulanger

Informations on the page are too important ; I believe people first look for a brand, a price, and then technology. The "add to cart" button is irrelevant for such expensive products. With this prompt, you can see easily more products, and all informations are still available in a click.

Adding quick add to card on specific products of L'Atelier d'Amaya PLP

The objective was to increase add-to-cart actions by enabling quick add for products that do not require option selection on PLP. The key challenge was accurately identifying eligible products to avoid unwanted PDP redirections and error messages.

Clarifying which shows are included in the ticket on PLP for Puy du Fou

This test was implemented in under an hour. Something that would have taken significantly more time and budget with an external agency. Its goal was to clearly communicate which shows are included in the park admission ticket, information that was previously not obvious to visitors. To address this, an “Included” tag was added to eligible shows on the shows listing page, helping visitors quickly identify what was covered by their ticket and reducing uncertainty during the planning phase.

Eliminating back-and-forth navigation to improve UX on Samsung ProShop

The product details were available on a previous page, and the back-and-forth navigation between the two pages was frustrating for users. We therefore decided to reuse the H2 headings and descriptions from the Product Presentation page directly on the Product page, and to add an anchor link that redirects users to the relevant content when they click on “See more”.

Reducing Bounce from Google Shopping Traffic on Maison Margiela

I was inspired by the need to capture and retain high-intent traffic from Google Shopping and paid ads, where users are typically in a fast-paced comparison phase and highly likely to bounce back to search results. Knowing that every bounce represents both a lost opportunity and wasted ad spend, I designed a compact, horizontal recommendation bar to act as a strategic safety net.

Adding personalized destination suggestions on Air France

Users are not always sure where they want to travel when visiting the Air France website. By suggesting destinations based on different travel contexts, this concept helps personalize the experience and guide users toward relevant travel ideas.