About me

Rich has worked in CRO for 15 years, predominantly as a freelance consultant with in-house roles as a Web Analytics and Reporting Manager at Disney Online, Business Analyst at Gartner, and Web Analyst for DotMailer and DotEditor. Rich is the author of ‘Website Optimization: An Hour a Day’ and co-author of ‘Landing Page Optimization’ with Tim Ash and Maura Ginty. He graduated with a Master's in Information Technology from the University of San Diego, where he did a thesis on website usability.

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