How to compare Kameleoon to Optimizely
Both are powerful experimentation platforms with GenAI for enterprise. Only Kameleoon offers Prompt-Based Experimentation, turning ideas into live tests in minutes.
Eine zentrale Plattform vereinfacht Testing
With Kameleoon teams go from idea to live test in minutes just by describing what they want to build. PBX generates ready-to-run experiments across web, feature, and personalization — no dev bottlenecks, no delays. Optimizely still relies on a visual editor.


Kameleoon builds features faster for its clients
Product managers, designers, data analysts, engineers, and marketers can build and analyze tests their own way. They get full visibility into how tests impact one another. Once a feature is built server-side, other teams can launch unlimited experiments and personalizations with advanced targeting—no extra modules or dev help needed. They can also integrate with their favorite tools, independently.
Unsere TypeScript Engine ist 3x schneller
With CUPED, Sequential, Frequentist, and Bayesian, teams can choose the best statistical model for the test. SRM detection and ITP measures are included. Optimizely’s single engine misses CUPED and more.


Bewährte AI-Features für jeden Schritt deines Experiments
With native integrations to BigQuery, Snowflake, Redshift, and more, teams can not only send experiment data to their DWH, they can also pull data from their DWH to power reporting, analyze results, and build audience segments—without relying on developers. Optimizely, on the other hand, only supports result analysis and often pushes you toward their ODP.
Kameleoon’s unified platform makes concurrent testing easier
Kameleoon not only gives product managers, designers, data analysts, engineers, and marketers the ability to build and analyze tests their preferred way, these teams get full visibility on how their tests are impacting their KPIs. When a segment or KPI is created client side, it’s available server-side–without needing a developer.


Kameleoon offers more support with higher rating
We don’t leave you after helping with implementation. Technical leaders and customer success managers craft custom solutions to support your teams the entire time we work together. Check out what users say about us and Optimizely on TrustRadius and G2.
Kameleoon doesn’t charge extra for extra security or performance
SOC2-certified and GDPR, CCPA, and HIPAA-compliant, Kameleoon commits to DPAs and BAAs. Check our Security. Kameleoon also has a unique 100% flicker-free script that doesn’t drag performance or restrict what teams can do with targeting like Optimizely Edge.

These brands chose Kameleoon over Optimizely
“To our surprise, Kameleoon beat every one of them.”

“Kameleoon is the best alternative to Optimizely.”

“Kameleoon came out on top.”
