Experimentation
Server-side Testing
Server‑side testing changes behavior in the back end rather than in the browser. It is best for testing complex elements like pricing rules, search algorithms, and performance‑critical code. Server-side tests give you tight control over who sees what and how the system behaves, but often require more planning and resources to execute. Example: Test a new recommendation algorithm behind a feature flag and compare revenue per visitor.
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Server-side Testing
