About me

Craig is Senior Director of Personalization & Experimentation at Signet Jewelers. He is the winner of the 2022 Personalization Thought Leadership award as well as the 2018 Markie Award Winner for Best Testing and Optimization. Craig leads a 16-person team of strategists, analysts, and developers across multiple brands that focus on building repeatable systems, not just running tests. He and his team have driven $45 million in incremental revenue through personalization and A/B testing.