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Reducing Bounce from Google Shopping Traffic on Maison Margiela

I was inspired by the need to capture and retain high-intent traffic from Google Shopping and paid ads, where users are typically in a fast-paced comparison phase and highly likely to bounce back to search results. Knowing that every bounce represents both a lost opportunity and wasted ad spend, I designed a compact, horizontal recommendation bar to act as a strategic safety net.

Adding personalized destination suggestions on Air France

Users are not always sure where they want to travel when visiting the Air France website. By suggesting destinations based on different travel contexts, this concept helps personalize the experience and guide users toward relevant travel ideas.

Reworking the Nike PDP to emphasize product & athlete trust

When browsing technical Nike shoes, users are often faced with dense product information and a strong focus on size selection early in the journey. This makes it harder to compare options and feel confident about their choice. This concept aims to clarify the PDP by reorganizing information, reducing the prominence of size selection, and highlighting key performance features alongside trusted athlete insights to support better decision-making.

Puy Du Fou enhanced its terms & conditions page

Terms & Conditions pages are often long and hard to navigate, making it difficult for users to quickly find the information they need. In this experiment, we set out to improve the page experience by introducing a clear table of contents and quick-access options placed at the top and at key exit points.

Alternative Product CTA for Triumph

When a customer is viewing a product, there may be several reasons why they don’t add it to their cart. One common reason could be that their desired size is not available. Another reason might be that there is something about the product they don’t like, such as the lace or the neckline. The goal is to increase the opportunity to encourage the customer to make a purchase.

Shopper search suggestions for Etam

I wanted to make the search experience more engaging and intuitive. Adding a welcome message in the search bar creates an immediate connection with visitors and encourages them to start exploring. To inspire those who may not have a clear intent, I input best-selling categories as suggestions, helping them discover popular products quickly and reducing friction in their journey.