Introducing Kameleoon’s new brand

“Experimentation has always been about making smarter decisions. With Prompt-Based Experimentation, we are delivering on the promise of making testing truly accessible.” — Jean-René Boidron, CEO, Kameleoon

Fulfilling the promise of experimentation

For years, every experimentation platform has promised simplicity. Yet the hardest part of testing remained untouched: building reliable variants. This phase was a bottleneck, demanding technical resources, slowing down cycles, and limiting how many ideas could be validated.

With Prompt-Based Experimentation (PBX), that barrier disappears. By chatting in natural language with AI, teams can now create and prototype advanced experiments directly on their website or app:

• Product and Marketing teams run more experiments, in less time, for faster. 

• Developers can focus on high-impact experiments that truly move products forward. 

This is not an upgrade. It is a new way to experiment. That’s why today, we are proud to unveil Kameleoon’s new brand identity

A new brand to support a new way to experiment

Our new identity reflects our ambition: faster, smarter, accessible experimentation for all teams.

“Kameleoon has always been about unifying teams around experimentation. With PBX, we’ve removed the final barrier—test creation. Now anyone, marketer or product owner, can turn ideas into experiments instantly. Our new identity is here to support that transformation.” — Magali Courcol, CMO, Kameleoon

We are creating an environment where the brand can adapt and inspire, just like the experimentation mindset at our core.

A design language rooted in adaptability

“We wanted the new identity to feel simple, flexible, and full of meaning. The logo nods to A/B testing, a hidden K, and a chameleon face. The palette is vibrant, drawn from the chameleon’s adaptability.” — Seimour Darbandi, Senior Brand & UX Designer, Kameleoon

The new identity is designed as a living system with :

• A logo that is clear and recognizable, whether as a favicon, pictogram, or in motion.

• A versatile color environment that balances historic foundations with bold, expressive new tones.

• A complete design system that brings consistency across marketing and product.

Like the chameleon, our new brand adapts. It evolves with its environment while staying true to its essence.

Our new website offers a new experience

The brand comes alive on our redesigned site.

• Try PBX instantly with 10 free prompts.
  
• See experimentation and feature management side by side.
  
• Start easily with free trials and starter plans.

For over a decade, teams were told they needed a graphic editor to run tests. That era is over. PBX is free to try, and for the first time, accessible to all.

Looking ahead

Our new brand is more than a new look. It is proof of what PBX makes possible. It is the foundation for the future of experimentation. And we are only beginning.