Multivariate Testing (MVT)

Multivariate testing lets you test several page elements and their combinations at the same time. It helps you learn which mix of headlines, images, and buttons works best together. Because there are many combinations, you need more traffic than a simple A/B test, but the payoff is a deeper view of how elements interact. Example: Try three headlines, two images, and two button styles in one test to find the best overall design.