MTU vs. MUU

Pricing that adapts to your growth

Kameleoon offers simple, transparent pricing. Choose MAU/MUU for predictability or MTU for flexibility as your business grows.

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One license, two models

Choose MUU for unlimited testing based on monthly unique users, or MTU for campaign-based pricing that scales with your engagement.

Unlimited experimentation

Whichever model you choose, enjoy unlimited user seats, experiments, events, reports, and integrations—all included with every plan.

Predictable & scalable

No hidden fees. With MUU, pricing adjusts to your traffic. With MTU, pay based on campaign engagement only. Kameleoon keeps things simple and transparent.

mau/muu vs mtu

Which pricing model works best for your team?

Mau/muu model
Monthly Active or Unique Users
mtu model
Monthly Tracked Users
Number of visitors to target
Unlimited
Pricing is based on your average monthly traffic in the last 12 months, regardless of campaign activity.Predictable and steady, ideal for consistent growth.
Limited to how many users interact with campaigns
Ideal if you want to limit your tests to a specific subset of your traffic.
Limit/Quota
No campaign quotas
Experiments run uninterrupted, without needing to monitor usage.
Pushing 100% of traffic to winning variant does not hurt budget
Track specific engagement with clear limits
Costs of typical use cases
Pushing 100% of traffic to winning variant does not hurt budget
Don’t worry about any additional costs, just push all traffic to the winning variation, it won’t use any budget.
Spikes in traffic won’t affect the price
Because the calculation is based on the average traffic over the past 12 months, campaign or seasonal spikes may only slightly affect your price or not at all.
Pushing 100% of traffic to winning variant will cost you
For deviated traffic, once a winning variant is determined, all new traffic you send to it will cost you quota.
Spikes in traffic may cost you
More users in a campaign? You will likely exceed quota and pay. Or, your inital price/quota will include that spike into account to begin with.
Budget
Tranparent and predictable costs
Aligns with budget planning.
Flexible but depends on usage
Requires careful planning.

Tailored models for every strategy

MAU/MUU Model

Made for teams needing full access, flexibility, and cost predictability.

MTU Model

Made for high-traffic brands needing selective testing and cost control.