About me

Ruben is the Lead Experimentation Manager at CRO agency, Online Dialogue. He has won both Experimentation Elite & Experimentation Culture Awards. Ruben is also a frequent event speaker on topics including experimentation maturity & culture, and change management. Ruben founded Conversion Ideas, a collection of content and courses, which aims to help people kickstart their CRO career. His newsletter, CRO Tips, has 1,900+ subscribers. He also offers an online CRO course, which has been taken by 18k+ students. Ruben is a co-author of the paper, When experimentation starts as a solution to raise ROI: The pitfall of not having the right scope for experimentation ROI.