Winona’s success with Kameleoon and Mixpanel 
in optimizing women’s healthcare

Winona, a pioneer in telehealth for women experiencing menopause, faced significant challenges in managing data volume, velocity, and variety.

In the competitive world of healthcare, brands that leverage A/B testing and personalization grow five times faster than those that don’t, according to a study by Kameleoon and Forrester Research. Winona needed to enhance digital customer engagement while ensuring data security and HIPAA compliance. Winona faced several common hurdles within the healthcare industry.

‍Winona ensures HIPAA compliance with secure data and BAA partnership

‍Winona needed to ensure HIPAA compliance and chose partners that could sign Business Associate Agreements (BAA). Kameleoon’s robust data security measures allowed it to sign a BAA, ensuring that all patient data was handled securely and in compliance with HIPAA regulations.

To protect patient information, Winona anonymized data using Unique User Identifiers (UUIDs), ensuring personal data remained secure while still allowing for effective UX optimizations.

‍Winona improves data accuracy with tracking and testing

‍Winona implemented a tracking plan to standardize data naming across platforms, reducing confusion and enhancing data accuracy for faster, more informed decision-making.

The brand used Mixpanel’s analytics to detect patients who missed important messages, enabling proactive follow-ups by the customer care team. A/B testing new communication methods further reduced these incidents.

‍A simple change transformed Winona's business

‍By integrating Mixpanel and Kameleoon, Winona easily targeted customer cohorts with A/B tests and personalized experiences. This real-time synchronization of performance data simplified impact analysis and decision-making. For instance, creating cohorts in Mixpanel and targeting them through Kameleoon led to improved user engagement metrics.

Winona initially focused on basic optimizations such as funnel improvements. Testing a “Skip For Later” button for ID uploads resulted in a 9% lift in conversion rates within three days, proving that simple changes can have significant impacts.

‍Winona, Kameleoon and Mixpanel a successful partnership

‍Winona’s success shows that healthcare brands can overcome data and regulatory challenges. With Kameleoon and Mixpanel, Winona built a data-driven culture, improving patient experience and business growth.

• HIPAA-compliant practices ensured data security, with Kameleoon’s ability to sign BAAs being a crucial component.
• 9% lift in conversion rates within three days.
• Proactive identification and resolution of user experience issues improved overall satisfaction with a 3x increase in the completion of the ID verification process.