De l’idée au test en un instant avec l’IA

Eliminating back-and-forth navigation to improve UX on Samsung ProShop

The product details were available on a previous page, and the back-and-forth navigation between the two pages was frustrating for users. We therefore decided to reuse the H2 headings and descriptions from the Product Presentation page directly on the Product page, and to add an anchor link that redirects users to the relevant content when they click on “See more”.

Reducing Bounce from Google Shopping Traffic on Maison Margiela

I was inspired by the need to capture and retain high-intent traffic from Google Shopping and paid ads, where users are typically in a fast-paced comparison phase and highly likely to bounce back to search results. Knowing that every bounce represents both a lost opportunity and wasted ad spend, I designed a compact, horizontal recommendation bar to act as a strategic safety net.

Adding personalized destination suggestions on Air France

Users are not always sure where they want to travel when visiting the Air France website. By suggesting destinations based on different travel contexts, this concept helps personalize the experience and guide users toward relevant travel ideas.

Reworking the Nike PDP to emphasize product & athlete trust

When browsing technical Nike shoes, users are often faced with dense product information and a strong focus on size selection early in the journey. This makes it harder to compare options and feel confident about their choice. This concept aims to clarify the PDP by reorganizing information, reducing the prominence of size selection, and highlighting key performance features alongside trusted athlete insights to support better decision-making.

Puy Du Fou enhanced its terms & conditions page

Terms & Conditions pages are often long and hard to navigate, making it difficult for users to quickly find the information they need. In this experiment, we set out to improve the page experience by introducing a clear table of contents and quick-access options placed at the top and at key exit points.

Alternative Product CTA for Triumph

When a customer is viewing a product, there may be several reasons why they don’t add it to their cart. One common reason could be that their desired size is not available. Another reason might be that there is something about the product they don’t like, such as the lace or the neckline. The goal is to increase the opportunity to encourage the customer to make a purchase.