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Shopper search suggestions for Etam

I wanted to make the search experience more engaging and intuitive. Adding a welcome message in the search bar creates an immediate connection with visitors and encourages them to start exploring. To inspire those who may not have a clear intent, I input best-selling categories as suggestions, helping them discover popular products quickly and reducing friction in their journey.

Environmental impact score for SHEIN

Recent events involving BHV and Shein offers an opportunity to emphasize a constructive idea: creating a consistent eco-index that clearly highlights the most environmentally responsible products.

Accout login/creation pop-in for Yves Rocher

Lack of incentive to connect or register for the course for all users : Integrate a small bouncing pink dot designed to draw the user’s attention without being intrusive. A pop-up highlighting the key benefits of logging in or registering This subtle visual cue creates a gentle nudge that encourages users to take action.

Hamster Party at the New York Times

This solves the boring news problem. News is so boring and hamsters make it significantly better. New York is full of hamsters so I don't understand why they aren't on the site already, but this will definitely increase conversions.

Google stars reviews for Center Parcs resorts

Customer feedback including reviews, comments, NPS surveys, support tickets, and chat interactions—is a crucial asset for CRO. It’s often overlooked, yet it reveals insights that Google Analytics or heatmaps alone cannot provide: the underlying “why” behind user behavior.

Choose Your Default View: Item vs. Outfit

I used PBX to create a filter that lets shoppers choose how they want to browse handbags. On Net-a-Porter, you normally only see the item on its own, and the outfit view appears only on hover. I asked PBX to add a filter so shoppers can pick their preferred view, outfit or item right from the start.