How Fanatics could improve navigation using PBX

Fanatics gives fans plenty of ways in. A league bar, a team logo rail, a search field, a seasonal hero, and trending carousels all sit within the first screen, each a different route to the same catalog. Every one is useful alone; together they ask the shopper the same question several times over: where do I start?

Kameleoon's Prompt-Based Experimentation (PBX) makes that friction easy to test. PBX Ideate surfaced three ideas worth trying, and PBX Build turned each plain-English prompt into a brand-aligned variation, ready to run with no engineering ticket.

The hypothesis behind all three tests below is the same: narrow the first decision to a small set of clear routes, and shoppers commit to a path faster instead of scanning competing navigation.

Fewer routes, faster commitment

Shoppers arrive knowing a team, a player, or an occasion, and the page's job is to hand them the shortest route to it. None of these variations touch the brand: Fanatics' type, red accents, and photography stay put, and PBX handles the responsive rules.

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Three tests, three clearer starts

Test 1 (auctions page): Say what makes this auction different

The auctions hero sets a tone but leaves the mechanics unstated, so a first-time bidder has to go looking for how it works. The variation inserts a scannable "Auction snapshot" above the CTA, letting shoppers know about authenticated collectibles, no buyer's premium, and that their card charged only if they win.

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We would measure clicks on "Explore All Listings" and first bids placed. The risk: naming the card requirement up front is honest, and some browsers will opt out.

Test 2 (NFL page): One starting point above the rail

The NFL page opens with a team logo rail under a "Shop Your Teams" headline, alongside the search field and league bar in the header. The variation adds a "Start Here" block above it: four labeled tiles (search, team, league, sale), each with a one-line helper.

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We would measure tile clicks and whether they reach product pages faster than the rail. The risk: it is a fourth navigation system stacked above three existing ones.

Test 3 (homepage): Three ways to shop the season

The "Back To Campus" hero ends in two generic buttons, "Shop Now" and "Explore More," neither of which says where it goes. The variation replaces them with three stacked route cards under a "Shop by occasion" label  (Back to School, Tailgate Season, and Jerseys), each with a descriptor and a chevron. The hero names its destinations instead of gesturing at them.

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We would measure route card clicks against the original buttons, through to category and product views. The risk: three named occasions is a narrower promise than "Shop Now."

Built directly into your site

Mockups only demonstrate ideas; they still need to be designed, built, and shipped before shoppers see them.

PBX closes that gap. It reads your live site, writes each variation as production-ready code, and runs it against your live traffic — never waiting on a backlog.

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