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Optimize experiments with Kameleoon’s Glassbox integration

June 5, 2024
Reading time: 
2 mins
headshot of Nicholas Bevilacqua
Nicholas Bevilacqua
Nicholas Bevilacqua is a Product Marketing Manager at Kameleoon, where he passionately communicates about Kameleoon's innovative features.

When integrated with Kameleoon, Glassbox gives deep insights into customer behavior, letting you refine and optimize experimentation strategies for better performance and success.

This integration is designed to boost revenue, profitability, and loyalty by enhancing digital experiences.

Gain an enhanced understanding of your customers

Our Glassbox integration allows you to segment sessions replays, interaction maps and struggle scores from Glassbox for both Web and Feature Experimentation.

These valuable insights into customer behaviors, preferences, and pain points are of particular interest for conversion rate optimization (CRO).

More data insights improve experiment effectiveness

By combining the detailed session replays data of Glassbox with the experimentation data of Kameleoon, your team can observe direct user interactions and identify subsequent engagement patterns.

These insights can be used to gauge the effectiveness of your test and personalization efforts.

Imagine your team wants to pinpoint areas for improvement based on user interactions. By analyzing session replays alongside experiment data, you can uncover user preferences, pain points, and behavior.

These insights empower you to make confident, data-driven recommendations to optimize your digital strategies and better meet audience needs.

Optimize experimentation outcomes

Glassbox gives your team detailed customer behavior data, helping you create more effective A/B tests and personalized content. By analyzing user interactions, you can tailor experiments and content to resonate better with your audience.

Insights from Glassbox session replays, for example, help optimize conversion paths and messaging. These suggested improvements not only enhance CX but also ensure your approach aligns with user expectations.

4 easy steps to integrate Glassbox with Kameleoon

Integrating Glassbox with your Kameleoon platform is a straightforward 4-step process:

  1. Step I: Access the 'Integrations' section of your Kameleoon admin console to activate Glassbox capabilities.
  2. Step II: Navigate to the ‘Admin’ tab to find the ‘Integrations’ option.
  3. Step III: Turn on Glassbox and configure it according to your preferences.
  4. Step IV: Once configured, your campaign data will seamlessly flow to Glassbox for detailed analysis. It’s that simple.
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How to use Glassbox with a Kameleoon experiment

Whether finalizing an experiment or creating a personalization, using Glassbox with Kameleoon is easy.

After you select Glassbox as a reporting tool within Kameleoon, the integration process is effortless. Experimentation results can be viewed directly in Glassbox.

Learn more about our integration with Glassbox here.

Topics covered by this article
headshot of Nicholas Bevilacqua
Nicholas Bevilacqua
Nicholas Bevilacqua is a Product Marketing Manager at Kameleoon, where he passionately communicates about Kameleoon's innovative features.