Test and validate your hypotheses in real time

A/B Testing by Kameleoon

Kameleoon has the simplest interface to offer your desktop and mobile visitors optimized experiences.

Learn more about your visitors.
Analyze their behaviors to understand their needs and identify optimization opportunities on your website.

Always be testing.
A/B Testing, split testing, MVT: optimize each step of your visitors' experience.

Shorten your decision cycle.
Rely on Kameleoon's statistics engine to boost your conversions.

client kameleoon m6 web

Thanks to Kameleoon's smart graphical editor, we implemented a culture of continuous testing.

colin golberg m6 web

Colin GolbergMonetization & Optimization Manager

client kameleoon club med

Kameleoon allowed us to run complex tests easily. We have been able to boost our bookings by 13%.

guillaume thénault club med

Guillaume ThénaultWeb Analyst

client kameleoon renault

Kameleoon's numerous features allow us to run simple tests as well as very advanced ones with extreme ease. Like, for example, the redesign of our online quotation tunnel which was very beneficial.

laurent le fers renault

Laurent Le FersDigital Project Manager France

Navigation analysis

Understand the navigation path of your visitors to define what needs to be optimized in priority.

With the heat, click and scroll maps, form analysis/session recording, identify the key pages/elements and points of friction then easily visualize the impact of your optimization hypothesis on your goals (visitor engagement, conversions,…)

illustration heatmap

Create your A/B tests with ease

Bring your ideas to life with clicks, not code!

Kameleoon's editor isn't just graphical, it's smart:
you can edit only what's possible and probable for each element.Text, color, product image, CTA size modifications, block moving and many other changes become possible in 3 clicks without needing technical knowledge.

You spare time and avoid making mistakes.

editor a/b testing

Target your optimizations

Test without limits

Test your hypothesis on the visitors of your choice depending on their origin, behavior, context, viewed pages as well as 40 other criteria.

targeting a/b testing

Track your performances

Make the right decision based on reliable data

Kameleoon's reporting provides you with all the essential information to analyze the performances of your tests: number of visitors tested, improvement rate, statistical significance level.

Better, shorten your decision cycle by relying on our dynamic traffic allocation algorithms (multi-armed bandit tests), filtering and segmenting your results depending on all types of criteria: device used, day, etc.

Learn more
performances a/b testing
algorithmes a/b testing

Many visitors, too much information?
No worries, Kameleoon's A/B testing tool is built to handle Big Data

No data infrastructure
is required

Synchronous, asynchronous or blocking asynchronous script loading

Completely static script, put into the browser cache straight away

Loading time 70 ms,
99.99% SLA

Workload guaranteed by a CDN: Designed to serve hundreds of millions of requests

Anonymity preserved: No IP address storage or personal data

Ready to create tailored experiences?