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Introducing the Kameleoon and Contentful integration

June 9, 2023

Introducing the newest CMS integration available for Kameleoon users, Contentful!

This integration allows Contentful users to run experiments on content directly from Contentful and use Kameleoon’s powerful analytics solution to analyze the performance of those experiments.

By integrating with Kameleoon, experimenting in Contentful becomes easier and more impactful.

Read on to learn more about how this integration can benefit you and your team.

What is Contentful?

Contentful is a headless CMS, a composable content platform that allows you to distribute content through multiple channels on different platforms at scale. It is built with an API-first architecture, organizing content from multiple sources and publishing it to any digital channel. 

Whereas a traditional CMS includes both the content management system and the frontend presentation layer in one package, a headless CMS focuses solely on content management and does not include any presentation layer or frontend templates.

This gives users more flexibility in how they use and deliver content, making it easier to create omnichannel experiences and reuse and repurpose content across multiple platforms and devices.

Benefits of integrating Kameleoon with Contentful

Integrating Kameleoon with Contentful brings experimentation capabilities to Contentful, allowing users to run advanced no-code experiments on copy, layouts, pages, and more.

They can then use Kameleoon to analyze the performance of these experiments using our robust data and analytics capabilities.

Other benefits of this integration include:

  • Establish Contentful as your single source of truth.
  • Decrease the amount of manual work needed to run successful experiments.
  • Reduce marketers' dependence on developer resources for experimentation.
  • Eliminate the flicker effect with server-side instant bucketing and no latency.


Together, Kameleoon makes running experiments on content through Contentful simple and accessible.

How does the Kameleoon and Contentful integration work?

The Kameleoon app allows users to quickly and easily populate content such as CTAs, forms, posts, and more from Contentful into each variation of a Kameleoon experiment.

Installing this app will create a new content type called “Kameleoon Container” which will read your projects, experiments, and variations from Kameleoon.

Step by Step


Users can finalize the content of their variations in Contentful, then launch their experiments and track them using the Kameleoon platform.

Step by Step

Get started with Kameleoon and Contentful

Integrating Kameleoon with Contentful offers exciting possibilities for businesses looking to create and optimize digital experiences.

With this integration, teams can leverage the flexibility and scalability of a headless CMS to manage and deliver content, while using Kameleoon's experimentation capabilities to test and optimize that content for maximum impact.

Ready to get started? Check out our Kameleoon and Contentful technical documentation.

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