Marketers want to deliver relevant, personalized experiences to their customers and users.
They create precise segments based on customer data in their CDPs, DMPs, and other product analytics solutions, but a lot of their investments in their segmentation strategy is lost when they can’t leverage these segments across all the tools they are using.
We don’t want to let our users’ efforts go to waste, so we created a data bridge that allows them to bring their external segments into any Kameleoon SDK, mobile or server-side, for targeting in experiments and feature management.
Instead of having to ask developers to code individual integrations with every CDP, DMP and product analytics solution, the External Segment Sync allows marketers and product managers to ingest their third-party segments into Kameleoon for more precise targeting.
Kameleoon users can save time with External Segment Sync because they don’t have to set up individual integrations between their solutions, then recreate and maintain their segments in each platform. And when they update these segments, or as their customers move in and out of them, those changes will be automatically synced to Kameleoon as well.
You can learn more about how to sync over external segments for targeting in our Help Documentation for our integrations:
- Integrate Kameleoon with Mixpanel
- Integrate Kameleoon with Segment
- Use Google Analytics Universal Segments (GA) in Kameleoon
- Integrate Kameleoon with Matomo
Ready to get started? See this step-by-step guide and technical documentation.
Request a demo to see this feature and the Kameleoon platform in action.
Questions? Curious? We'd love to hear from you. Please reach us at firstname.lastname@example.org