Kameleoon enters The Forrester Wave™: EOP
This report evaluates the 10 most significant providers specializing in experience optimization, analyzing the strategy, current offering and market presence of leading vendors. It shows how each provider measures up and helps customer insights professionals select the right one for their needs.
EXPERIENCE OPTIMIZATION TECHNIQUE INNOVATION
What does the report say about Kameleoon
“Kameleoon’s deployment options impress… - [Kameleoon] employs [its] multiple-product strategy so that it can serve the experience optimization needs of clients at many maturity levels. Kameleoon has focused its product innovation efforts on providing real-time propensity scoring of visitors, flicker free performance, and flexible consent management.”
“The vendor offers an impressive array of deployment options, including SaaS, and full-on-premises. Customers have the flexibility to deploy some or all of the individual components for testing, targeting, and recommendations”
“Kameleoon’s ability to execute on its ambitious product road map and the strong performance of its experience optimization business are noteworthy for a new entrant into our EOP evaluation.
Forrester Research Inc.
Experience Optimization Platforms,Q4 2020
“The usual way before Kameleoon was to provide promotions to every client coming to the website. With Kameleoon, we started to offer targeted promotions only to specific clients we knew would be interested in those promotions.”
Merchandising and Search Engine Manager
“Kameleoon allows us to restructure our website roadmap and our ability to analyze the website and user behavior. All the updates to the website are now based on analysis or A/B test results.”
Web Project Lead
“At the beginning Kameleoon allowed a +30% efficiency gain. What’s most important, at the end of the pilot phase we knew we had gained the right pace to scale the solution easily.”
The benefits for brands investing in Kameleoon
Learn how Kameleoon increases eCommerce sales, improves engagement, and personalizes digital customer journeys, delivering a three-year ROI of 291%.
To highlight the benefits Kameleoon can deliver, we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may gain by deploying Kameleoon’s AI-powered web and full stack experimentation and personalization platform.
Contents of the study
→ The quantified and unquantified benefits of Kameleoon's experimentation and personalization platform
→ A financial analysis of the costs associated for companies investing in Kameleoon to calculate the ROI over three years
→ An overview of Kameleoon's technology and how to combine A/B testing and personalization to drive online revenues