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Kameleoon enters The Forrester Wave™: EOP

Vendor Ranking - Kameleoon enters The Forrester Wave™: Experience Optimization Platforms, Q4 2020.
Forrester Wave

This report evaluates the 10 most significant providers specializing in experience optimization, analyzing the strategy, current offering and market presence of leading vendors. It shows how each provider measures up and helps customer insights professionals select the right one for their needs.

 

In Forrester’s in-depth evaluation, Kameleoon’s highest scores were for the following criteria:
performance

 

PERFORMANCE

intégration

 

PLATFORM INTEGRATION


 
Roadmap

 

EXCUTION ROADMAP


 
Optimization

 

EXPERIENCE OPTIMIZATION TECHNIQUE INNOVATION

 

What does the report say about Kameleoon

Kameleoon’s deployment options impress… - [Kameleoon] employs [its] multiple-product strategy so that it can serve the experience optimization needs of clients at many maturity levels. Kameleoon has focused its product innovation efforts on providing real-time propensity scoring of visitors, flicker free performance, and flexible consent management.”


The vendor offers an impressive array of deployment options,  including SaaS, and full-on-premises. Customers have the flexibility to deploy some or all of the individual components for testing, targeting, and recommendations”

“Kameleoon’s ability to execute on its ambitious product road map and the strong performance of its experience optimization business are noteworthy for a new entrant into our EOP evaluation.

 

Forrester Research Inc.
Experience Optimization Platforms,Q4 2020

 

forrester

We believe our recognition in this Forrester Wave for Experience Optimization validates Kameleoon’s product vision and market strategy. By providing a single platform that covers all experimentation and personalization needs, brands can scale their efforts to increase engagement, conversions and revenues. This is increasingly vital in today’s digital-first world.
JR
Jean-René Boidron
CEO, Kameleoon
kameleoon
The products’ multiple deployment options are a boon for enterprise customers. With its real-time browser-based predictions and performance- and scalability- oriented architecture, Kameleoon’s solution is a good fit for the healthcare, finance, and e-commerce industries.
Grey
The Forrester Wave™
Experience Optimization Platforms, Q4 2020
Forrester

 “The usual way before Kameleoon was to provide promotions to every client coming to the website. With Kameleoon, we started to offer targeted promotions only to specific clients we knew would be interested in those promotions.

 

Merchandising and Search Engine Manager
eCommerce

Ecommerce

 “Kameleoon allows us to restructure our website roadmap and our ability to analyze the website and user behavior. All the updates to the website are now based on analysis or A/B test results.

 

Web Project Lead
Automotive

 Automotive

 “At the beginning Kameleoon allowed a +30% efficiency gain. What’s most important, at the end of the pilot phase we knew we had gained the right pace to scale the solution easily.

 

Product Director
Travel

Travel

The benefits for brands investing in Kameleoon

Learn how Kameleoon increases eCommerce sales, improves engagement, and personalizes digital customer journeys, delivering a three-year ROI of 291%. 

 

To highlight the benefits Kameleoon can deliver, we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may gain by deploying Kameleoon’s AI-powered web and full stack experimentation and personalization platform.


 

 

Infographics Total Economic Impact of Kameleoon

 

Get a summary of the key benefits for brands using Kameleoon with our Total Economic Impact™ infographic

 

DOWNLOAD THE INFOGRAPHIC →

Contents of the study

 The quantified and unquantified benefits of Kameleoon's experimentation and personalization platform

 A financial analysis of the costs associated for companies investing in Kameleoon to calculate the ROI over three years

 An overview of Kameleoon's technology and how to combine A/B testing and personalization to drive online revenues

Conversion Rate

15%

Improvement in
conversion rates

Reduced campaign setup effort

49%

Reduced campaign
setup effort

Increase Cross Sell

30%

Increased
cross-sell

The solution provides ROI of 291%. A strong, compelling business case that generates $4.3m NPV for the company and payback of 3 months. The study definitely showed an increase in CX as well. Improved CX from your website is one of the main assets a company has - happy users of your website become advocates and increase brand value.
edoardo zavarella
Edoardo Zavarella, speaking during the Kameleoon/Widerfunnel ‘Delivering digital growth’ webinar
Consultant, Forrester Consulting
forrester
Let’s get started
roi
291
%
Return on investment
conversion-rate
15
%
Conversion rate improvement
cross-sell
30
%
Increased cross-sell
The Total Economic Impact™ of Kameleoon (2020 - Kameleoon KPIs on 3 years)