Experiment your way.

Barnes and Noble Author Profiles

I wanted to try out and see if by prompting I can add a full new section on the page, and it worked so well. By adding a recommended section on this page, I feel it will ease the decision making for beginners who would be confused on where to start. Supporting the same objective, I added the copy as “Based on what readers love, start with these” so it can give an edge that readers are liking this.

Barnes and Noble Results Display

I wanted to add a recommended reads section on the authors page, and then I saw that the min option to show books was set to 20 which would require lot of scrolling from the user to go to the next section. So, I added an option to show 10 books. Wanted to see if PBX can add option in dropdowns and it worked excellently with just few prompts. #WIE

Ashend House Children's Farm Revamp

I was inspired by the challenge of balancing 'family-friendly fun' with 'high-end editorial luxury.' I wanted to move away from generic farm layouts and create a hero section that uses architectural spacing and visual hierarchy to build instant authority. By grouping the trust signals (Social Proof) away from the core brand identity, the UI feels effortless and clean, which naturally increases use

Triumph Product Suggestion Popups

This feature shows a comparison between different products with similar conditions, which will help customers make more informed and confident purchasing decisions. This feature enables shoppers to easily evaluate key attributes, prices, and benefits side by side, reducing confusion and decision fatigue.

Disney Land Trip Planner

Planning a Disneyland Paris trip can be overwhelming. This Magic Trip Finder uses a dynamic quiz to craft a personalized plan with park, hotel, and timing tips. Guided choices, progressive disclosure, contextual recommendations and sticky results reduce cognitive load while playful guidance and smart suggestions make planning easier, faster, and magical.

Velvet Rose Apothecary Blog Hub Redesign

I redesigned this Blog Hub into a fast ritual-finder with clear categories, search, and beginner-friendly guidance, while preserving the dark, romantic brand. The goal was less scrolling, more discovery, and higher conversion with sticky CTAs and accessible focus states for mobile and keyboard users.