Hybrid Experiment

A hybrid experiment mixes server‑side changes with client‑side control in one test. Engineers handle the heavy lifting in the back end, such as pricing logic or APIs, while non‑developers manage targeting, tracking, and small visual edits in the same platform. This leads to one single view of results and one set of segments, which keeps everyone aligned. Example: Test a new ranking algorithm in the server while also adjusting the product card design for certain audiences in the browser.