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Kameleoon X Contentsquare X Best Western logos

Best Western chooses Kameleoon for its experimentation capabilities and Contentsquare integration

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Best Western, a leading global hospitality brand with 4,300+ hotels, is among many clients that have started using Kameleoon and Contentsquare in tandem.

Clients like Best Western are increasingly recognizing the value of this integration. They’re saving time, seeing improved data quality, and gaining fresh insights into consumer behavior and experiment results.

Let’s learn more about Best Western’s experience and the ROI they were able to achieve using Kameleoon and Contentsquare.

 

Growing A/B testing program with Kameleoon (2022) & Contentsquare (2018)
Growing A/B testing program with Kameleoon (2022) & Contentsquare (2018)
Running 13 experiments at a time and launching 2 new ones a month
Running 13 experiments at a time and launching 2 new ones a month
Redesigned booking funnel based on experiment insights
Redesigned booking funnel based on experiment insights
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Users encountered a lot of friction and didn't get as far as payment when moving through the booking funnel. Contentsquare enabled us to understand the obstacles and quickly formulate hypotheses and A/B tests. Kameleoon helped us reorganize the form fields. We've increased access to the 'payment' page as well as our revenue.
Florianne NOLLET
Florianne NOLLET
UX Designer & Digital Project Manager
Logo Best Western
POWER OF PARTNERSHIP
Why Best Western chose to capitalize on Kameleoon and Contentsquare?

Kameleoon’s native integration with Contentsquare satisfied Best Western’s needs for a more sophisticated web experimentation program. Since switching to Kameleoon from another solution, not only has the team elevated their experimentation game, but now save a lot of time when analyzing their A/B tests on Contentsquare.

Best Western_Graphic Kameleoon Success Story
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When switching to Kameleoon from another solution, we anticipated to get better support, immediate integration, and time savings. This, and the technological compatibility with Contentsquare, were some of the reasons why we decided to become a Kameleoon customer.
Florianne NOLLET
Florianne NOLLET
UX Designer & Digital Project Manager
Best Western logo
SOLUTION
Best Western switched to Kameleoon to expand experimentation practice

Best Western was among the most advanced users of Contentsquare when they switched to Kameleoon in 2022.

When onboarding with Kameleoon they activated the integration with Contentsquare immediately, enabling them to gain deeper insights when analyzing their A/B tests.

Utilizing Kameleoon's Web Experimentation solution and Graphic Widget Editor, the Best Western experimentation team now runs an average of 13 experiments at a time, launching 1-2 new tests per month.

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BUSINESS VALUE & ROI
Higher consumer satisfaction - more bookings and revenue

Best Western aimed to create an online shopping experience that made their visitors feel like they would hope to while on their trip. Any friction during the booking process needed to be eliminated to make their guests feel welcomed, understood, and at ease from the very first interaction with any of the Best Western Hotel brands.

This is where high-velocity experimentation with Kameleoon and behavioural insights from Contentsquare came into play. The newly optimized consumer journeys lead to higher satisfaction and, by extension, increases in bookings and revenue. A win-win situation facilitated by a talented team of Marketers and innovative technology.

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The campaign that had the greatest impact so far was the reworking of the form in the booking funnel. We analyzed the points of friction with Contentsquare and redesigned the form fields with insights from Kameleoon. Experiments and resulting changes to user experience helped us move more users to the payment page.
Florianne NOLLET
Florianne NOLLET
UX Designer & Digital Project Manager
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Brands using Kameleoon with Contentsquare

Kameleoon and Contentsquare are on a mission to make digital world human and put experimentation in the hands of all teams

Kameleoon and Contentsquare were both founded 10+ years ago and represent stories of stellar success rooted in entrepreneurship and deep understanding of the challenges marketers face. Today, Contentsquare is a global analytics company with 1,000+ clients, and Kameleoon serves over 500 enterprises whose experimentation teams embrace collaboration and growth.

With their customer-first, innovation-driven philosophies, the value that Kameleoon and Contentsquare offer to experimentation teams will only be further elevated by making these two solutions work seamlessly together. The two product and engineering teams have worked together to launch an extremely straightforward integration that can be implemented with a few clicks.

Kameleoon x Contentsquare
Integrations
Deliver outstanding customer experiences
Integrate Contentsquare’s insights into your Kameleoon experiments to continuously improve your customer journey and quantify the impact of your optimization efforts.