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Leveraging BigQuery with Kameleoon for Data-Driven Campaigns

December 7, 2023

Staying ahead of the competition requires more than just creativity in digital marketing—it demands data-driven insights and personalized strategies.

Kameleoon's integration with Google BigQuery and other Data Warehouses (DWHs) is the key to unlocking its full potential to grow your business. In today’s evolving landscape, both web and feature experimentation teams are seeking a single reliable source of data. This has led to the rise in adoption of DWHs, such as BigQuery, as preferred data destinations.

Along with this, there is a shift toward optimizing processes and enhancing tech stacks by eliminating redundant tools, making our BigQuery integration a crucial step in aligning with these evolving industry trends. The integration of BigQuery and Kameleoon makes Kameleoon's warehouse native, placing experimentation at the heart of your data infrastructure. This synergy streamlines data operations, enabling seamless convergence of insights and experimentation for more informed decision-making.

In this blog post, we'll share how Kameleoon’s integration with BigQuery will revolutionize your campaigns and streamline your data analytics for better decision-making.

The Problem: Maximizing the Value of Marketing Data

The challenge that many teams face today is the need for more comprehensive and accurate data to drive their campaigns. Relying on siloed data sources often results in ineffective targeting and limited personalization opportunities. Additionally, consolidating campaign results for analysis and reporting can be time-consuming and error-prone.

What is the Solution?

Kameleoon's BigQuery integration offers a solution to these challenges by seamlessly connecting your data and campaigns. This integration enables three key use cases:

Use Case 1: Leveraging BigQuery as a Data Source

With Kameleoon's integration, you can set up Data Ingestion Tasks to regularly fetch specific data from your BigQuery repository. Each task includes a unique name, an SQL query to capture desired data, and a frequency setting for data retrieval. The collected data becomes a foundation for highly targeted and personalized campaigns, enhancing audience targeting and segmentation. This feature simplifies the process of making data-driven decisions and creating relevant user experiences.

Use Case 2: Utilizing BigQuery as a Destination

Kameleoon's integration also simplifies the transfer of campaign results into your BigQuery database. By providing your BigQuery project ID, you can easily store your campaign data within BigQuery, making it available for advanced analysis and reporting. This centralized storage ensures efficient consolidation and secure storage of campaign results, enhancing your business intelligence and data-driven decision-making. This integration exemplifies our commitment to enriching compatibility with Google's ecosystem, aligning seamlessly with our existing integration with GA4.

Use Case 3: Metrics from BigQuery for Comprehensive Performance Insights

The Kameleoon and BigQuery integration streamlines campaign analysis, eliminating the need for SQL or BI tools. It allows for easy comparison of all metrics on one page, ensuring simplicity and efficiency. Users benefit from the best of both worlds by relying on BigQuery for experiment analysis without duplicating goals in Kameleoon.

Kameleoon's integration with BigQuery is a game-changer for product owners, growth leaders, and experimentation teams seeking to enhance their data-driven campaigns and run more accurate experiments at scale. This new integration is accessible for both Web Experimentation and Feature Experimentation users on our platform and opens new doors to effective, data-driven experimentation that can drive business growth and success.

Ready to get started? See this step-by-step guide and technical documentation.

Request a demo to see this feature and the Kameleoon platform in action.

Questions? Curious? We'd love to hear from you. Please reach us at [email protected] or join the discussion on Slack!

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