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TrustRadius names Kameleoon top-rated A/B testing, personalization and feature management tool in 2022

TrustRadius names Kameleoon top-rated A/B testing, personalization and feature management tool in 2022

Published on
May 11, 2022

Article

TrustRadius has recognized Kameleoon’s best-in-class performance and outstanding customer service with 2022 Top Rated awards in the A/B Testing, Ecommerce Personalization, and Feature Management categories.

With a trScore of 8.9 out of 10 and 67 verified reviews, Kameleoon comes first out of all listed A/B testing tools, first among Ecommerce Personalization tools, and second in Feature Management.

“Reviewers on TrustRadius value the audience segmentation and targeting as well as the reporting and analytics features provided by Kameleoon,” said Megan Headley, VP of Research at TrustRadius.

TrustRadius Top Rated awards distinguish B2B products with excellent customer satisfaction ratings. They rely entirely on direct customer feedback and have never been influenced by analyst opinion or status as a TrustRadius customer.

You can read more about the criteria and methodology that TrustRadius uses to determine winners.

Here is some of the customer feedback that helped us win the 2022 awards.

Kameleoon makes data-in and data-out integrations easy

Our plug-and-play integrations allow users to sync and unify their experimentation data in their preferred solutions.

“With Kameleoon Hybrid, we can build server-side tests and, without any extra coding from our developers, continue using our client-side tools, like Heap and Segment,” said Nick Lesec, Product Manager at PlayVS.

Kameleoon has native integrations with 34 platforms, including analytics, CDP/DMP and automation tools. These allow our customers to sync data from their tests with the rest of their stack, as well as use data from their other tools for experimentation.

Instead of developers having to create and maintain integrations, users can simply check a box to send server-side experiment data to any solution in their tech stack for activation and analysis. Conversely, with the external segment sync, users can bring their external segments into any Kameleoon SDK, mobile or server-side, for targeting in experiments and feature management.

Kameleoon’s graphic editor helps non-developers edit server-side experiments without developers

“With Kameleoon, we can make data-driven decisions and verify, or refute, things we know anecdotally,” said David Leal, CRO Lead at Talent Inc. “A/B testing helped our team uncover elements on our website that made the biggest impact on conversion rates, and some of these discoveries came as a complete surprise.”

,

We can now confidently make changes to our layout to optimize our dynamic pages. We love the graphic editor because it has saved us a lot of pain by allowing us to move and manage elements in a visual, no-code editor.

David Leal

CRO Lead, Talent Inc.

,

The no-code graphic editor allows non-developers to make changes to server-side experiments without additional developer resources. As customers report in their feedback, the option to easily build and edit experiments with a simple graphic editor can be a massive time and budget saver.

Both the plug-and-play integrations and graphic editor are available in our powerful Kameleoon Hybrid™ capability.

Kameleoon offers best-in-class customer support

“Our marketing and digital teams use the solution daily. Our dedicated Kameleoon consultant gives us the keys to running relevant A/B tests,” said one verified TrustRadius user.

“Like most e-commerce websites, we face ROI issues. Our main goal with the Kameleoon A/B testing platform is to understand user experience and conversion and validate UX hypotheses before our IT team implements them.”

About Kameleoon

Kameleoon works with over 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver exceptional digital experiences and products to their customers.

GDPR, CCPA, and HIPAA compliant, Kameleoon’s powerful and easy-to-use A/B testing, full stack, and AI-powered personalization solutions help marketers, product owners, and engineers maximize customer engagement and revenue—across all channels.

About TrustRadius

TrustRadius helps technology buyers make better decisions and helps vendors tell their unique story, improve conversion, engage high-intent buyers, and gain customer insights. Each month over 1 million B2B technology buyers, over 50% from large enterprises, use verified reviews and ratings on TrustRadius.com to make informed purchasing decisions.

Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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