Best Western chooses Kameleoon for its experimentation capabilities and Contentsquare integration

Best Western, a leading global hospitality brand with 4,300+ hotels, is among many clients that have started using Kameleoon and Contentsquare in tandem.

Clients like Best Western are increasingly recognizing the value of this integration. They’re saving time, seeing improved data quality, and gaining fresh insights into consumer behavior and experiment results.

Let’s learn more about Best Western’s experience and the ROI they were able to achieve using Kameleoon and Contentsquare.

‍Why Best Western chose to capitalize on Kameleoon and Contentsquare?

‍Kameleoon’s native integration with Contentsquare satisfied Best Western’s needs for a more sophisticated web experimentation program. Since switching to Kameleoon from another solution, not only has the team elevated their experimentation game, but now save a lot of time when analyzing their A/B tests on Contentsquare.

‍Best Western switched to Kameleoon to expand experimentation practice‍

Best Western was among the most advanced users of Contentsquare when they switched to Kameleoon in 2022.

When onboarding with Kameleoon they activated the integration with Contentsquare immediately, enabling them to gain deeper insights when analyzing their A/B tests.

Utilizing Kameleoon's Web Experimentation solution and Graphic Widget Editor, the Best Western experimentation team now runs an average of 13 experiments at a time, launching 1-2 new tests per month.

‍Higher consumer satisfaction - more bookings and revenue‍

Best Western aimed to create an online shopping experience that made their visitors feel like they would hope to while on their trip. Any friction during the booking process needed to be eliminated to make their guests feel welcomed, understood, and at ease from the very first interaction with any of the Best Western Hotel brands.

This is where high-velocity experimentation with Kameleoon and behavioural insights from Contentsquare came into play. The newly optimized consumer journeys lead to higher satisfaction and, by extension, increases in bookings and revenue. A win-win situation facilitated by a talented team of Marketers and innovative technology.

‍Kameleoon and Contentsquare are on a mission to make digital world human and put experimentation in the hands of all teams

‍Kameleoon and Contentsquare were both founded 10+ years ago and represent stories of stellar success rooted in entrepreneurship and deep understanding of the challenges marketers face. Today, Contentsquare is a global analytics company with 1,000+ clients, and Kameleoon serves over 500 enterprises whose experimentation teams embrace collaboration and growth.

With their customer-first, innovation-driven philosophies, the value that Kameleoon and Contentsquare offer to experimentation teams will only be further elevated by making these two solutions work seamlessly together. The two product and engineering teams have worked together to launch an extremely straightforward integration that can be implemented with a few clicks.