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Personalization scenarios
14 December 2020

The 12 Kameleoon days of Christmas: part 10

Reading time
3 min
Author
Frédéric De Todaro  Kameleoon
Frédéric De Todaro
Frédéric is Chief Product Officer and directs product strategy at Kameleoon. Focussed on continuously improving our A/B testing and personalization platform, he shares his advice on how to best deploy our technology and use it to positively impact digital conversions.

Consumers expect a consistent experience across their customer journey. That means that any personalizations they see should fit together seamlessly, helping them move down the funnel and driving conversions. In fact, simply seeing a personalization at the top of the funnel and then receiving a standard experience further on can create concerns and undermine conversion rates.

Today’s Kameleoon product tip explains how you can create an ongoing, consistent flow of personalizations along the journey, thanks to our powerful scenario management feature.

1 Personalization campaign management

Through scenario management you can set which personalizations are displayed, based on what personalizations the visitor has already experienced. Simply define the scenario and add conditions to govern when another personalization is displayed - and which one should be shown. As you can add as many conditions as you want you can easily create whole scenarios for a personalized customer journey, ensuring consistency and higher conversion rates.

Personalization campaign management

Find out more about creating personalization scenarios in our developer documentation.

 

ebook-12-features-kameleoon
Frédéric De Todaro  Kameleoon
Frédéric De Todaro
Frédéric is Chief Product Officer and directs product strategy at Kameleoon. Focussed on continuously improving our A/B testing and personalization platform, he shares his advice on how to best deploy our technology and use it to positively impact digital conversions.