Optimize experiments with deep insights into user journey

Leverage Kameleoon and FullStory insights to improve
user experience and boost conversions

• Connect Kameleoon and FullStory instantly with a native integration—no developer needed—and start sharing data effortlessly between both platforms.
• Get real-time visibility into user behavior by recording all in-browser interactions and segmenting session replays based on the experiment variation served.
• Use Kameleoon events to segment users by engagement, spot optimization opportunities in FullStory, and build high-performing tests with sharper insights.

Experimentation teams can use Kameleoon’s FullStory integration to better understand their website visitors

• Add Kameleoon events to FullStory and use them as an additional source of insight about your visitor behavior
• Segment visitors in FullStory based on their engagement with test variations and review journey playbacks based on which experiment variation visitors saw
• Develop new experiments in Kameleoon with better understanding of visitor engagement

Kameleoon sends data to FullStory in real time to power instant insight

• Set FullStory as a tracking tool when configuring your Kameleoon web experimentation or personalization campaigns and events will start syncing to FullStory in real time
• Mitigate frustrated visitors’ negative experiences with appropriate counter-experiences and keep nudging them toward conversion

Kameleoon + FullStory integration bridges the gap between web experimentation and complete user journey analysis

• Use FullStory data to understand the user journey, points of friction, and opportunities to optimize web experience
• Leverage Kameleoon to create and manage experiments, backed by data science, and optimize conversions
• Take your experiment program to a new level with combined insights from both Kameleoon and FullStory. Optimize experiments with data on visitor engagement with variations and analysis of behavior across the entire journey