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PROMPT-BASED EXPERIMENTATION

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A/B TEST & EXPERIMENTATION

Experiment your way.

Now, with Prompt-based Experimentation, ideas turn into live tests in minutes. Instant testing, faster learning, for every team.

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Prompt-Based EXPERIMENTation

Build your tests in minutes

Turn your ideas into tests fast, from simple copy changes to advanced layout changes, by describing them in natural language.

Ideate, prototype, and launch test variations instantly with AI. No dev needed. Built-in JS/CSS lets teams edit freely.

Use advanced traffic allocation and speed up learnings with multi-armed and contextual bandit algorithms

Analyze results with advanced filtering and a multi-stat engine featuring CUPED and sequential testing

Feature EXPERIMENTation

Build tests anywhere, including in mobile apps

Validate new features without risks, using Feature Experiments and advanced rollout rules.

Measure the impact of updates and new features on your key product metrics with 25+ native filtering and breakdown criteria.

Test multiple feature variations at once and apply advanced targeting rules to compare adoption across segments

Update rollout rules remotely in a no-code editor, reducing reliance on development cycles or app store approvals

COLLABOrate

One platform for shared experimentation

Kameleoon unifies marketing, product, and engineering on one platform. Each team builds tests their way while staying aligned on goals, data, and outcomes.

Deploy experiments anywhere (front-end, back-end, or in-app) with SDKs built for speed and stability

Share audiences, goals and results in real time, so every team works from the same source of truth

Approval workflows ensure safer releases, with clear multi-step processes that let teams manage critical changes confidently.

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Built for reliable experimentation

Real-time reporting

Track results live and decide faster with accurate, detailed reporting.

Advanced stats engine

Rely on robust methods like CUPED and sequential testing for trustworthy outcomes.

Flicker-free delivery

Serve experiments instantly, even under heavy traffic, with zero flicker.

SPA-Ready

Run tests seamlessly on single-page apps, whatever your framework.

Explore what participants are optimizing with PBX

Explore what your peers are building with PBX

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preview

Persistent add-to-cart banner on Tikamoon

by

Clément R

E-commerce & Retail
All

Persistent add-to-cart banner on Tikamoon

Sticky Menu

by

Clément R

The page product has a lot of information, but the important ones - name, price and CTA to buy the product - are invisible when scrolling down. This test fix it, now you can add the product at anytime while reading the technical information.

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preview

Making Ticket Inclusions Clear for Puy du Fou Visitors

by

Tom Degert

Travel
All

Making Ticket Inclusions Clear for Puy du Fou Visitors

Product Visualisation

by

Tom Degert

The objective was very simple: visitors who have never been to our park do not know the concept because we are unique in the world. The goal is to clarify with a bulleted list what is included in each type of visitor's ticket.

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preview

Optimizing PLP for Boulanger

by

Clément R

E-commerce & Retail
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Optimizing PLP for Boulanger

UX optimisation

by

Clément R

Informations on the page are too important ; I believe people first look for a brand, a price, and then technology. The "add to cart" button is irrelevant for such expensive products. With this prompt, you can see easily more products, and all informations are still available in a click.

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preview

Adding quick add to card on specific products of L'Atelier d'Amaya PLP

by

Typhaine Pesce

E-commerce & Retail
All

Adding quick add to card on specific products of L'Atelier d'Amaya PLP

UX optimisation
Product Visualisation

by

Typhaine Pesce

The objective was to increase add-to-cart actions by enabling quick add for products that do not require option selection on PLP. The key challenge was accurately identifying eligible products to avoid unwanted PDP redirections and error messages.

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preview

Clarifying which shows are included in the ticket on PLP for Puy du Fou

by

Tom DEGERT

Travel
All

Clarifying which shows are included in the ticket on PLP for Puy du Fou

UX optimisation

by

Tom DEGERT

This test was implemented in under an hour. Something that would have taken significantly more time and budget with an external agency. Its goal was to clearly communicate which shows are included in the park admission ticket, information that was previously not obvious to visitors. To address this, an “Included” tag was added to eligible shows on the shows listing page, helping visitors quickly identify what was covered by their ticket and reducing uncertainty during the planning phase.

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preview

Eliminating back-and-forth navigation to improve UX on Samsung ProShop

by

Alban Coudray

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Eliminating back-and-forth navigation to improve UX on Samsung ProShop

UX optimisation

by

Alban Coudray

The product details were available on a previous page, and the back-and-forth navigation between the two pages was frustrating for users. We therefore decided to reuse the H2 headings and descriptions from the Product Presentation page directly on the Product page, and to add an anchor link that redirects users to the relevant content when they click on “See more”.

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EXPERIMENT with your stack

Integrations built for experimentation

Kameleoon connects natively and two-way with the tools your teams rely on — from analytics and CDPs to feature flags and dev frameworks.

100+ native integrations across analytics, data warehouses, and CRMs

Two-way sync to send and receive data where teams need it

SDKs and APIs built for product and engineering environments

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How PBX makes work easier for teams

“Such an amazing tool. ”

Peter Ernst
Director of Experimentation
Providence

"It's a massive time saver ”

Alexandra Ortiz
CMO
Verychic

“Working with it is great! ”

Daniel Miller
Lead User Experience Designer
Cona

Build experiments in minutes. Now.

Try Prompt-Based Experimentation (PBX) with our 30-day free trial and see how fast testing can be.

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Explore resources

The complete guide to A/B testing in 2025

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Vibe experimentation in 2025: What it is and why it matters now

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Introducing Prompt-Based Experimentation: Build experiments 
by chatting with AI.

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