Experiment your way.

Kameleoon Category Optimizations

I'm a fan of Kameleoon & want to make the website experience better for those who visit the site. The AI website optimizer will help bring ideas to users. They can see categories & click on the category they are interested in.

ChickyTutor Redesign

My original landing page optimizes for low time to value (show me how it works) instead of traditional landing pages that focus on copyright (tell me how it works). I wanted to create a new landing page that does both! PBX built a full-screen, polished, redesigned page overlay with Hero + “Session Builder” panel (scenario + length), Feature cards for Writing + Visual learning, How-it-works + FAQ, and a Sticky CTA.

H&M Product Videos

Having a video on product detail page attracts users and helps in conversion. I was trying to see the capability of PBX if it can create videos too, but PBX is not yet capable of creating videos. Though, It did a good job of adding the video thumbnail and placeholder.

Triumph Sizing on CTAs

Hypothesis: Making the chosen size visible at the moment of clicking will increase confidence, reduce misclicks or wrong-size additions, and therefore raise add‑to‑cart and purchase rate. By reducing uncertainty (“Did I pick the right size?”), the experience should feel more guided and trustworthy.

Nike Customizations Pop Up

Nike is allowing user to design shoes on their own. When I landed on the PDP, I saw an option to design. But as a user, I had no idea what I was supposed to do next. Using PBX, I added a popup to show the steps on how it works. I also added a "how it works" link so users can click to know the step by step process on customization. I believe this will be a selling point for the custom design feature.

Reducing Bounce from Google Shopping Traffic on Maison Margiela

I was inspired by the need to capture and retain high-intent traffic from Google Shopping and paid ads, where users are typically in a fast-paced comparison phase and highly likely to bounce back to search results. Knowing that every bounce represents both a lost opportunity and wasted ad spend, I designed a compact, horizontal recommendation bar to act as a strategic safety net.