Everyone’s talking about vibe experimentation

Prompting AI to build is not vibe experimentation. Prompting it to test, live in production, is.

Vibe experimentation is quickly becoming one of the buzziest phrases in product and growth circles. And for good reason. AI tools now make it easier than ever to generate code, assemble interfaces, and simulate user experiences. 

Teams can go from idea to build in a few minutes instead of weeks. It finally delivers on the decade-old promise of web experimentation, which was to make optimization accessible to everyone. 

But here’s the problem: most of what’s being described as “vibe experimentation” today isn’t experimentation at all.

It’s prototyping. It’s simulation. It’s building fast, but not learning fast.

The difference between building and experimenting

True experimentation requires more than a working UI. It requires exposure to real users, traffic from your live site, and behavioral data that tells you if the thing you built actually drives meaningful change.

That’s the core distinction we need to make. And it’s being lost in the noise.

What most AI tools are doing today

Most AI product tools today fall into two camps:

• Prototyping tools like Lovable or Bolt focus on building web products and UI quickly. Sometimes they are styled with your design tokens, sometimes hosted in a sandbox. These tools are excellent for capturing qualitative feedback or validating early hypotheses. But they don’t run in production and don’t measure real user behavior.
• AI-assisted experimentation tools suggest variations or let you tweak page elements. They don't let you create, build, and test entire flows, product features, or experiences on top of your actual site by prompt.

Neither category enables real vibe experimentation.

Only Kameleoon makes vibe experimentation possible

Only prompt-Based Experimentation (PBX), as pioneered by Kameleoon, delivers on the promise of vibe experimentation.

PBX is simple in principle. You write a prompt, and the AI builds, styles, targets, and tracks a new product experience directly on your live site. The variation goes live in minutes. It reaches real users. And it is measured using the same experimentation engine your company already trusts, with statistical rigor, traffic allocation, and guardrails.

This is not a simulation. This is not a test on synthetic users. This is production-grade experimentation powered by AI prompting.

And right now, Kameleoon is the only platform that supports this.

Vibe experimentation is a category, not a buzzword

This is not just a new feature. It is a new category. A new capability. A new expectation for how teams ship and learn.

Prompting AI to create a feature is exciting, but not enough. Unless that feature is exposed to real users, in your real product environment, and evaluated using real data, it is not vibe experimentation. It is still just prototyping.

Let’s protect the term. Let’s define it clearly. And let’s give credit to the teams actually building toward that future, not just talking about it.