How Bank of America could improve site navigation using PBX

Bank of America's business pages give visitors plenty of information, through a grid of products on one page, a list of cards on another, and a carousel of offers on a third.

Each layout asks the same quiet question: which option is right for me? The longer that takes to answer, the more visitors stall before acting.

Kameleoon's Prompt-Based Experimentation (PBX) makes that friction easy to test. We used PBX Ideate to surface three ideas worth trying to improve site navigationon the Bank of America website, and used PBX Build to turn each of our plain-English prompts into a brand-aligned variation ready to run against the original, with no engineering ticket required.

The hypothesis behind all three tests below is the same: make the next step clearer and the options easier to compare, and more visitors move from browsing to acting.

Less effort, more action

The thinking behind each test is simple: visitors are likely to stall when comparing options feels like work.

Each test below removes a piece of that work, adding a clearer primary path, a scannable summary, and more choices in view at once respectively.

None of them touch the brand. The logos, colors, and product photography stay where they are. PBX even handles the responsive rules, so the mobile layout holds up.

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Three tests, three clearer paths

Here is what each variation changes, and the plain-English prompt that built it.

Test 1 (businesses page): A single, obvious next step

The "I'm interested in" module offers tabs and a grid of cards, but no clear lead. The variation adds one prominent button above the choices, giving anyone who just wants to see everything an obvious path forward.

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Test 2 (products page): Differences you can scan in seconds

Each cash back card keeps its key terms inside paragraphs of copy. The variation adds an "at a glance" strip with three columns, so visitors can compare rewards, intro offer, and annual fee without digging through the fine print.

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Test 3 (businesses page): More options, no clicks required

The product promotion section hides its offers behind a carousel. The variation shows three offers at once, each with an image, a one-line value statement, and its own button, so visitors can take in every option without touching an arrow.

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