Kameleoon and Widerfunnel partner to offer experimentation services to brands across the United States and Canada
Kameleoon is expanding its agency partner network to include Widerfunnel a leading digital experimentation agency headquartered in Vancouver, Canada. Led by founder and CEO, Chris Goward, who wrote “You Should Test That” and created the Lift Model, Widerfunnel helps enterprise companies build, manage and grow advanced A/B testing and personalization programs. The agency's clients include HP Ink, Dollar Shave Club, and Providence.
“We partner with agencies that understand how to build impactful test and learn programs. Chris and his team at Widerfunnel bring a rich and wide body of experimentation expertise, including in the field of applied behavioral science. We know Widerfunnel can help our customers maximize the value of their A/B testing efforts,” said Kameleoon CEO, Jean-René Boidron, who is leading Kameleoon’s global expansion.
“Successful experimentation relies on scalable, powerful technology. Kameleoon provides us with a complete solution, from client and server-side testing to AI-driven personalization, so our clients gain fast business results from their experimentation programs,” said Goward.
“We’re excited to partner with an agency rich in talent and experience. Widerfunnel knows how to help brands use solutions and services to build valuable insight-driven businesses,” said Collin Crowell, who leads Kameleoon’s partner program for North America.
ABOUT WIDERFUNNEL
Widerfunnel is an expert at architecting insights and “a-ha” moments. Since 2007, the agency’s goal has been to help enterprise brands make more confident decisions by designing more insightful experiments and co-creating better experimentation programs. Visit www.widerfunnel.com to learn more.
ABOUT KAMELEOON
Kameleoon works with over 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver exceptional digital experiences and products to their customers.
GDPR, CPPA, and HIPPA compliant, Kameleoon’s powerful and easy-to-use A/B testing, full stack, and AI-powered personalization solutions help marketers, product owners, and engineers maximize customer engagement and revenue - across all channels. Visit www.kameleoon.com to learn more.
For more about the Widerfunnel can help companies in North America build a more valuable optimization program using Kameleoon, please email hello@kameleoon.com
,
Successful experimentation relies on scalable, powerful technology. Kameleoon provides us with a complete solution, from client and server-side testing to AI-driven personalization, so our clients gain fast business results from their experimentation programs.”
Chris Goward
Widerfunnel, CEO
“We needed a way to assess visitor interest more accurately. With manual scoring, lead quality was too low. We chose Kameleoon for its AI, which precisely targets visitors based on their interest in our cars.”
“This campaign shows the multiple benefits of artificial intelligence for personalization. Toyota’s teams have been completely convinced by the performance of Kameleoon’s AI personalization solution and are expanding this approach across the customer journey.”
