Test, learn, and engage: announcing the Kameleoon + Braze integration
Experimentation offers actionable insights to use in lifecycle marketing, but often customer engagement strategies fall behind the tests providing those insights.
CRO doesn’t stop when the winning test variation is live. Kameleoon offers experimentation, personalization, and feature management; Braze gives marketers a powerful engine for managing cross-channel messaging and customer journeys.
Our new integration with Braze enables a single shared workflow for increasing conversions: test, learn, and engage.
Use custom events to build segments in Braze
Kameleoon now pushes custom events into Braze for advanced segmentation and personalized messaging, allowing teams to act on experiment and personalization campaign exposures in real time.
This allows marketers to create targeted segments based on which users saw which variations, which ones are seeing personalized offers, and the precise messaging that each visitor experiences.
There is no longer a disconnect between what you test and how you engage, leading to higher engagement, more efficient spend, and better ROI for marketing campaigns.
Faster testing, learning, and scaling
Because Kameleoon sends exposure events into Braze automatically, teams benefit from a simplified data flow, and can monitor results, segment by variation, and activate the relevant follow-up journeys in a single workflow.
Kameleoon also supports feature flag management and allows these flags to feed into Braze workflows, leading to stronger coordination between marketing and product teams for rollouts: messaging aligns as features roll out for a smoother user experience.
From variation to conversion, the Kameleoon + Braze integration supports teams who want to convert insights into action. Unlock the full power of your experimentation. Activate the Braze integration and gain improved segmentation, messaging, and personalization capabilities.
