Kameleoon is a dedicated experimentation tool recognized in two Forrester Wave reports
In a crowded market of platforms that try to do it all, we believe Kameleoon stands apart as the only solution purpose-built for experimentation to earn recognition as a strong performer in both The Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024 and The Forrester Wave™: Experience Optimization Solutions, Q4 2024.
Here’s why we believe Forrester considers Kameleoon a Strong Performer—and why companies committed to innovation and growth choose Kameleoon for their experimentation needs.
1. Driving experimentation forward with AI
Forrester gave Kameleoon the top score possible in the innovation criterion in both reports.
Our pioneering AI Copilot elevates experimentation by:
- AI Create ideas and variations based on your data sources, tailoring them to achieve your goals.
- AI Target the most emotionally engaged users to convert on any KPI, adapting experiences in real time.
- AI Detect new audience opportunities in real-time, turning stalled or losing tests into personalized experiences.
- AI Analyze insights instantly based on your work and Kameleoon resources through natural language AI.
2. Kameleoon’s unified platform for collaborative experimentation
Kameleoon’s platform unifies web and feature experimentation and personalization. It ensures that marketing, product, and development teams can experiment and personalize across channels using shared libraries of segments, goals, and a Multi-Stat Engine.
Teams can experiment together or alone. With cross-test analysis and program management, they can always collaborate and confirm how their tests are affecting one another.
3. Flexible experimentation for all teams and their tech stacks
Kameleoon empowers marketers, product managers, engineers, and data analysts alike. Whether through visual editors, feature flagging tools, or advanced SDKs, every team can experiment their way while sharing accurate results in one unified platform.
Rather than force teams to abandon the tools they love, Kameleoon natively integrates with all major data, analytics, and automation tools without heavy developer involvement.
4. Pioneering hybrid experimentation
Kameleoon combines server-side and client-side capabilities. Saving enormous developer time, teams can harness backend power for precise deployments while leveraging client-side tracking, segments, and integrations.
5. Data warehouse integrations and management
In addition to any data source e.g. CDPs, Kameleoon connects with BigQuery, Snowflake, and Redshift, enabling businesses to send experiment data for reporting, analyze results using stored data, and create audience segments based on custom criteria. This ensures data-driven teams can run precise and flexible experiments with ease.
Fully compliant with GDPR, CCPA, and HIPAA, and built for a cookieless future, Kameleoon has been cited for data compliance.
6. Scaling experimentation with growth in mind
From multi-armed bandits to progressive rollouts, Kameleoon’s platform supports advanced methodologies to help businesses scale their experimentation programs. Kameleoon has a vision to enable growth through detailed capabilites.
7. A thriving user community and customer support
Kameleoon’s commitment to fostering collaboration was recognized with top scores in community engagement. Its vibrant network of forums, events, and Slack channels empowers users to share knowledge, troubleshoot challenges, and drive experimentation excellence.
In the Feature Management and Experimentation Solutions Wave report. Forrester noted its customer support as something Kameleoon reference clients praised.
8. Built for teams that prioritize experimentation
Forrester’s recognition confirms for us our unique value as a tool dedicated entirely to experimentation. By enabling collaborative testing across teams, Kameleoon ensures that companies have the flexibility, innovation, and insights needed to thrive in today’s fast-paced digital landscape.
Discover how Kameleoon can empower your teams to experiment smarter: Request a demo.
“We needed a way to assess visitor interest more accurately. With manual scoring, lead quality was too low. We chose Kameleoon for its AI, which precisely targets visitors based on their interest in our cars.”
“This campaign shows the multiple benefits of artificial intelligence for personalization. Toyota’s teams have been completely convinced by the performance of Kameleoon’s AI personalization solution and are expanding this approach across the customer journey.”
