How Providence scaled HIPAA-compliant experimentation with Kameleoon

Providence is one of the largest not-for-profit health systems in the United States, serving millions of patients across seven states. Like many healthcare organizations, Providence wanted to improve digital access and experience for patients, but it needed to do so in a way that respected privacy, integrated with existing tools, and could evolve over time.

Providence chose Kameleoon as its experimentation partner in 2019 and has continued to expand its program since. Today, Providence uses Kameleoon to test and personalize across both front-end and back-end systems, helping more patients get the care they need without confusion or delay.

Kameleoon met Providence’s strict compliance standards

Privacy is a top priority for any healthcare provider. Providence needed a testing platform that could meet strict compliance requirements without introducing risk or delay. With Kameleoon’s HIPAA-compliant platform and BAA support, Providence could confidently test experiences that impact patient access and communication.

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Kameleoon scaled with Providence’s growing experimentation program

Providence began with A/B tests on functions like provider search and appointment flows. As the digital team matured, they adopted Kameleoon’s server-side and feature experimentation capabilities. This allowed for testing more complex elements like routing logic, care recommendations, and login-based experiences.

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Kameleoon integrated with Providence’s existing tech stack

Providence uses Adobe Analytics and Tealium to manage digital experiences and data. Kameleoon connects with both tools natively, allowing teams to test without duplicating data or rebuilding workflows. This makes experimentation part of daily operations, not a separate or siloed initiative. “Kameleoon integrates with what our teams use,” Ernst notes, “and works across all our web pages.”

Kameleoon helped Providence improve patient experience

Whether patients are searching for care, checking wait times, or scheduling appointments, the goal is the same: reduce friction and make it easier to get help. Kameleoon helps Providence uncover which experiences lead to better outcomes and adjust based on real behavior.

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Learn how Kameleoon supports healthcare experimentation

Providence is not alone. Many healthcare systems are working to modernize the patient experience while maintaining strict compliance. Kameleoon’s HIPAA-compliant platform supports that balance offering safe, scalable testing tools that fit how healthcare teams already work.

Click here to learn more about how Kameleoon supports healthcare organizations!