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[Product Release] Introducing Kameleoon’s integration with the Salesforce Audience Studio Data Management Platform (DMP)

December 16, 2020
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5 minutes
Frédéric De Todaro  Kameleoon
Frédéric De Todaro
Frédéric is Chief Product Officer and directs product strategy at Kameleoon. Focussed on continuously improving our A/B testing and personalization platform, he shares his advice on how to best deploy our technology and use it to positively impact digital conversions.

Deepen your personalization and targeting capabilities by combining the power of the Salesforce Audience Studio Data Management Platform (DMP) with Kameleoon through our latest integration bridge and partnership.

1 What is Salesforce Audience Studio?

Formerly called Salesforce DMP/Krux, Salesforce Audience Studio enables brands to capture, unify, and activate their data to strengthen consumer relationships across every touchpoint with a powerful data management platform. You can read our introductory blog to learn more about Data Management Platforms (DMPs) here.

Kameleoon is a Salesforce Audience Studio Ecosystem partner, in the Data Activation Partner category.

Salesforce Audience Studio allows organizations to:

  • Capture all consumer data.
  • Unleash the power of the only DMP that captures, stores, and unifies data that goes beyond advertising.
  • Segment audiences more precisely, activate data anywhere and reach customers across channels. 
  • Use machine learning and artificial intelligence to define and reach target audiences more efficiently and effectively.

With Audience Studio brands can use their data to inform their strategy across every touchpoint to create better advertising, commerce, and content experiences.

2 Integrating Salesforce Audience Studio and Kameleoon - the benefits

Through our data bridge, Salesforce Audience Studio makes data available to Kameleoon directly from the browser to allow real time segmentation and triggering of personalizations. All Audience Studio segments can then be used within Kameleoon’s segment builder to power deeper, more informed targeting of visitors through access to all of the data within the Audience Studio DMP.

Integrating Salesforce Audience Studio and Kameleoon

As a Salesforce Audience Studio Ecosystem partner Kameleoon makes it possible to bring together third-party and offline data from the Audience Studio DMP with our real-time, behavioral data, enabling even more precise personalizations and targeting for our customers.
Ulf Mayer, Kameleoon
Ulf Mayer
Kameleoon

Use cases include:

Combining Audience Studio third-party data with behavioral and contextual data from Kameleoon

By combining third-party web data, such as from other sites, through Audience Studio, Kameleoon clients are able to create advanced audiences of visitors to better personalize the experience for visitors, for example by showing them a targeted advertising message based on their behavior on another website. By using this custom data visitors can be more effectively segmented in order to receive compelling content or promotional offers to better meet their needs and aid conversion.

Combining with offline and other customer data

Audience Studio allows organizations to integrate data from their user registration and subscription databases into the platform and join that data with web behavior and third party data. Kameleoon can therefore use this information for building segments, based on previous customer history, enabling brands to take a multi-channel approach, delivering personalized experiences at key points in the customer journey.

Personalizing the experience for first time unknown visitors

By using Audience Studio segmentation data, Kameleoon clients can gain access to rich third-party data sets and personalize the web experience - even for unknown visitors who are browsing the website for the first time.

As part of its ongoing partner strategy Kameleoon integrates with over 35 other tools alongside Salesforce Audience Studio, including Tealium, Oracle BlueKai, Mixpanel, Heap, Segment and Usercentrics. To find out more about integrating with Audience Studio and deepening your personalization and segmentation contact your customer success manager.

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Frédéric De Todaro  Kameleoon
Frédéric De Todaro
Frédéric is Chief Product Officer and directs product strategy at Kameleoon. Focussed on continuously improving our A/B testing and personalization platform, he shares his advice on how to best deploy our technology and use it to positively impact digital conversions.