Build richer customer profiles with your experimentation data
A single view of your customer,
now complete with experiment data
Easily share data, including all your goals and KPIs, between Segment and Kameleoon, without code or developer help.
Experiment Results in
SEGMENT AND BEYOND
Understand the impact of your experiments and activate against your results with external tools.
Quality experiments fueled by quality data
- With Segment’s capabilities to standardize and unify data, you can trust the validity of your experiment targeting - in both web and full stack tests.
- Kameleoon’s features for managing Apple’s Intelligent Tracking (ITP), guarding against Sample Ratio Mismatch (SRM) and setting your Custom Attribution Window ensure that your experiment results are valid and trustworthy.
- Easily sync Segment Personas to Kameleoon and to deliver relevant, personalized experiences to your visitors.
- Validate hypotheses about your Segment Personas: Test what messages, on-page elements, layouts, or even algorithms, are driving more conversions.
- Automatically collect Segment’s Page, Screen and Track events as custom goals in Kameleoon, then measure success in real-time by these goals in Kameleoon’s no-code, in-app reporting dashboard.
A comprehensive tech stack for a powerful omnichannel strategy
- Send your Kameleoon experiment and personalization results to Segment with the click of a button, as soon as you launch a campaign.
- Run advanced analyses on your Kameleoon experiments by syncing results to advanced analytics tools, like Amplitude or Mixpanel, through Segment’s 200+ integrations.
- Continue engaging with members of your experiments by sending Kameleoon data to Segment-integrated marketing automation and messaging platforms, including Klaviyo, Attentive, HubSpot, and more.
Analysts and customers are awarding Kameleoon
Challenger in The Forrester Wave™: Experience Optimization Platforms - Q4 2020
2022 Top Rated in A/B Testing, Feature Management and Ecommerce Personalization categories
2022 Momentum Leader in A/B Testing and Leader in Personalization Software
Brands using Segment with Kameleoon
The best customer experiences are built with
Kameleoon’s powerful features
UNLIMITED A/B AND MULTIVARIATE TESTING
With unlimited A/B and multivariate test variations, Kameleoon makes it easy for you to test and optimize every customer experience.
More accurate data
Kameleoon is the only A/B testing solution to offer a Custom Attribution Window. This lets you decide how long your campaign will be credited for affecting a conversion goal or KPI.
Target audiences for your experiments based on visitor origin, behavior, or the type of pages they’re viewing. Kameleoon provides you with 25+ criteria for segmenting your audience, including your data from Segment.
AI-POWERED CONVERSION PREDICTION
Trigger individualized experiences in real-time. Our machine learning-based personalization solution automates valuable personalized customer experiences, boosting conversion rates.
SIMULATE, QA AND SHARE TESTS
Preview exactly how your test hypotheses work for your intended audience with our simulation tool. Easily share the full experience with key stakeholders for buy-in and approval.
ENGAGE AND EXPERIMENT WITH WIDGETS
Use widgets to build better customer experiences. Pick a template from our rich widget library or start from scratch in our no-code editor to create and A/B test widgets for all device types.
HIPAA, GDPR and CCPA COMPLIANCE
We do not collect or process any personally identifiable data. Our flexible user consent management feature enables you to adapt your consent management policy to every type of A/B test.
As the only optimization solution with web, full stack and feature experimentation capabilities in a single unified platform, Kameleoon helps both experimentation leaders and product-led growth teams increase their test velocity and leverage their tech stacks. It is the only platform that lets users create server-side experiments with client-side capabilities.
Kameleoon is HIPAA and GDPR compliant. Over 700 corporate and enterprise companies across North America, Europe, and Asia Pacific rely on the Kameleoon platform to optimize their digital experiences and products.
ABout TWILIO SEGMENT
Twilio Segment, the leading Customer Data Platform, allows companies to create highly personalized interactions and automated customer profiles based on first-party data from multiple channels. Twilio enables companies to use communications and data to add intelligence to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way.