Power server-side experiments with client-side benefits
Kameleoon HybridTM makes server-side testing
more valuable and easier for all types of teams
Get the ROI on
your tech stack
Sync server-side experiment results to your preferred activation and analytics solutions without developer resources.
Stop wasting your
segmentation
Retrieve your existing third-party audiences from other martech tools and target them in server-side tests without extra coding.
Own your experimentation schedule
Target, track and manage server-side tests independently from release cycles. Developers get to focus on delivery.
See how Kameleoon HybridTM makes
server-side testing easier
The top 3 capabilities of Kameleoon HybridTM
Leverage your external segments for server-side experiment targeting
- Beyond the initial implementation of our SDK method, developers won't have to do any additional coding or learn how third-party vendors work.
- Use your existing segmentation strategy from your data solutions to provide your target audiences with relevant, personalized experiences.
- Once the SDK is set up, access your audiences created in third-party tools, including Mixpanel, Segment, Google Analytics, and more without developer support.
Check a box to send server-side experiment data to any solution in your tech stack for activation and analysis
- Leverage our plug-and-play integrations to sync and unify your experimentation data in your preferred solutions.
- Analyze or activate against your data gained from server-side tests with any other tool in your tech stack.
- Without developer support, engage customers on your preferred channels after exposing them to experiments. Keep your messaging consistent based on the test your customers experienced.
- Our no-code integrations improve your site performance and allow developers to implement and maintain less code.
Analyze server-side experiment data in real time with built-in client-side reporting
- With Kameleoon HybridTM , we are the only A/B testing solution to natively collect performance metrics client-side, even on your server-side experiments.
- Gain rich insights about your audiences with data traditionally available for client-side tests only, like time spent on page or device type, without additional coding required.
- Use our templated in-app reports offering 25+ filtering and breakdown criteria that you normally would find client-side only.
Kameleoon HybridTM delivers benefits that all teams deserve
Benefit from a shared UI and stats engine
Kameleoon HybridTM leverages the same data model we have been developing for 10+ years and offers the same targeting and reporting features our client-side experimenters love.
Rely on powerful statistical tools
We provide guardrails for Sample Ratio Mismatch (SRM) and let you decide how you determine statistical significance: with a Frequentist or Bayesian model.
More accurate data
Kameleoon is the only A/B testing solution to offer a Custom Attribution Window. This lets you decide how long your campaign will be credited for affecting a conversion goal or KPI.
Optimize your targeting
Kameleoon Hybrid™ allows you to easily include or exclude those visitors from client-side tests who have been exposed to any server-side tests.
Use our Graphic Editor to tweak server-side tests
Take control of your server-side experiments with our no-code graphic editor. After the initial configuration, you are free to modify your experiments anytime, quickly and easily.
Extensive SDK support
Take advantage of 15+ zero-latency SDKs to support the implementation of your Hybrid Experiments, without impacting your website performance.
Free up developer resources
Leverage Kameleoon’s data bridges to integrate your experiments into your tech stack for analytics and activation, without having to ask for developer help.
Fear no bot
You never have to question whether your results are reliable because Kameleoon automatically detects and filters bot traffic on your sites, even in server-side experiments, thanks to Hybrid™.
Get robust in-app reporting
Analyze your Hybrid experiments with automatically generated reports in Kameleoon. Evaluate your experiments with 25+ templated filtering and breakdown criteria.
Analysts and customers are awarding Kameleoon
Challenger in The Forrester Wave™: Experience Optimization Platforms - Q4 2020
2022 Top Rated in A/B Testing, Feature Management and Ecommerce Personalization categories
2022 Momentum Leader in A/B Testing and Leader in Personalization Software