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HYBRID EXPERIMENTATION

Power server-side experiments with client-side benefits

Kameleoon is the only platform that lets you create server-side experiments with client-side capabilities and plugs into your existing tech stack for in-depth analysis and activation.
Hybrid experimentation

Kameleoon HybridTM makes server-side testing
more valuable and easier for all types of teams

 

Get the ROI on 
your tech stack

Sync server-side experiment results to your preferred activation and analytics solutions without developer resources.

 

Stop wasting your
segmentation

Retrieve your existing  third-party audiences from other martech tools and target them in server-side tests without extra coding.

 

Own your experimentation schedule

Target, track and manage server-side tests independently from release cycles. Developers get to focus on delivery.

See how Kameleoon HybridTM makes
server-side testing easier

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The top 3 capabilities of Kameleoon HybridTM

Leverage your external segments for server-side experiment targeting

  • Beyond the initial implementation of our SDK method, developers won't have to do any additional coding or learn how third-party vendors work.
  • Use your existing segmentation strategy from your data solutions to provide your target audiences with relevant, personalized experiences.
  • Once the SDK is set up, access your audiences created in third-party tools, including Mixpanel, Segment, Google Analytics, and more without developer support.
external segments for server side experiment

Check a box to send server-side experiment data to any solution in your tech stack for activation and analysis

  • Leverage our plug-and-play integrations to sync and unify your experimentation data in your preferred solutions. 
  • Analyze or activate against your data gained from server-side tests with any other tool in your tech stack.
  • Without developer support, engage customers on your preferred channels after exposing them to experiments. Keep your messaging consistent based on the test your customers experienced.
  • Our no-code integrations improve your site performance and allow developers to implement and maintain less code.
Tracking and Goals

Analyze server-side experiment data in real time with built-in client-side reporting

  • With Kameleoon HybridTM , we are the only A/B testing solution to natively collect performance metrics client-side, even on your server-side experiments.
  • Gain rich insights about your audiences with data traditionally available for client-side tests only, like time spent on page or device type, without additional coding required.
  • Use our templated in-app reports offering 25+ filtering and breakdown criteria that you normally would find client-side only.
server side experiment data analysis

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Kameleoon HybridTM delivers benefits that all teams deserve

Benefit from a shared UI and stats engine

Kameleoon HybridTM leverages the same data model we have been developing for 10+ years and offers the same targeting and reporting features our client-side experimenters love.

 

Rely on powerful statistical tools

We provide guardrails for Sample Ratio Mismatch (SRM) and let you decide how you determine statistical significance: with a Frequentist or Bayesian model.

More accurate data

Kameleoon is the only A/B testing solution to offer a Custom Attribution Window. This lets you decide how long your campaign will be credited for affecting a conversion goal or KPI.

Optimize your targeting

Kameleoon Hybrid™ allows you to easily include or exclude those visitors from client-side tests who have been exposed to any server-side tests.

Use our Graphic Editor to tweak server-side tests

Take control of your server-side experiments with our no-code graphic editor. After the initial configuration, you are free to modify your experiments anytime, quickly and easily.

Extensive SDK support

Take advantage of 15+ zero-latency SDKs to support the implementation of your Hybrid Experiments, without impacting your website performance.

Free up developer resources

Leverage Kameleoon’s data bridges to integrate your experiments into your tech stack for analytics and activation, without having to ask for developer help.

Fear no bot

You never have to question whether your results are reliable because Kameleoon automatically detects and filters bot traffic on your sites, even in server-side experiments, thanks to Hybrid™.

Get robust in-app reporting

Analyze your Hybrid experiments with automatically generated reports in Kameleoon. Evaluate your experiments with 25+ templated filtering and breakdown criteria.

Play VS
Play VS
Hybrid experiments help our teams a lot, since we can build our tests server-side, then keep using Heap and Segment on the client-side, without additional coding from our developers. Our team is always looking for opportunities to save time for our developers. With Kameleoon, we don't have to keep turning to them for help.
Nick Lesec
Product Manager at PlayVS

Analysts and customers are awarding Kameleoon

Challenger in The Forrester Wave™: Experience Optimization Platforms - Q4 2020

2022 Top Rated in A/B Testing, Feature Management and Ecommerce Personalization categories

2022 Momentum Leader in A/B Testing and Leader in Personalization Software

Resources to help you get started

Feature Matrix
Why Choose Kameleoon Hybrid
See why Kameleoon Hybrid is superior to other platforms offering server-side and client-side capabilities.
roi
291
%
Return on investment
conversion-rate
15
%
Conversion rate improvement
cross-sell
30
%
Increased cross-sell
The Total Economic Impact™ of Kameleoon (2020 - Kameleoon KPIs on 3 years)