Personalization in the Automotive sector
Adapt your messages, content and offers to each visitor based on their purchase intention, generating more qualified leads and maximizing brand engagement.
Identifying future buyers as early as possible in the sales cycle to generate qualified leads to share with dealerships.
Measure the purchase intention of each visitor (identified or anonymous, customer or prospect) on your website in real-time. Recognize those with the highest purchase potential and quickly target them with test drive opportunities.
Providing differentiated support to visitors, based on where they are in the sales funnel, maximizing their engagement.
Use predictive targeting to identify where the visitor is in the buying journey. Trigger suitable actions depending on progress through the sales funnel, such as asking for a brochure, requesting a test drive, or configuring a vehicle. Highlight offers, for example on financing and part exchange, to move undecided visitors forward.
Projecting a faultless brand image.
With our A/B testing tool, make the best UX decisions to offer your visitor an exceptional experience that matches your brand values.
Kameleoon’s AI enables us to target visitors very precisely and in real-time, according to their interest in each of our car models.
97% more generated leads thanks to predictive targeting
Julien Descombes, Digital Communication Manager at Toyota France, explains how Toyota exploits Kameleoon's predictive targeting solution to maximise the quality of the leads they send to their car dealers.
