Kameleoon personalizes your customer journeys

Segmentation

PREDICTIVE TARGETING

Let AI find your future customers

Our machine learning algorithms determine the ideal target for your offers and actions. They find existing correlations between your website's visitors, identify how they react to your offers and calculate their conversion probability.

LEARN MORE ABOUT OUR TECHNOLOGY >

PROMOTE
A PREMIUM OFFER

only for visitors with high purchasing power

DISPLAY
A DISCOUNT

only for undecided visitors

START
A CONVERSATION

only with visitors showing a real interest

VISITOR SEGMENTATION

Define your targets according to criteria that count for your business.

Our technology offers to create an unlimited number of visitor segments, depending on:

  • Actions: type of viewed products, product price range...

  • Behavior: viewed pages, previous visits...

  • Context: weather, time of day, localization...

  • Traffic source: SEO, SEM, marketing campaigns...

  • Terminal: desktop, tablet, mobile...

  • Customer characteristicscoming from your DMP, CRM or TMS

SEGMENT ANALYSIS

analysis kameleoon personalization

Discover your most promising visitor segments.

Our machine learning algorithms cross-check all of your visitor data in real time and highlight the segments you should concentrate on - even those you didn't consider - for the highest impact on revenues and margins.

You can rank your segments according to size, current conversion rate or future conversion potential.

analysis kameleoon personalization

Experience personalization

CONTENT PERSONALIZATION

Edit any element on the pages of your site.

Create your personalized experiences with our smart WYSIWIG editor. Page, menu and category elements are re-organized in real time to offer each visitor the layout that suits him best.

personalization email kameleoon personalization email kameleoon

MESSAGE PERSONALIZATION

Trigger marketing messages in real time.

Personalized messages are displayed dynamically according to the visitor's profile and behavior. Define where they are displayed (in the page, above the page or via email) and manage marketing pressure thanks to wide array of display rules (frequency, capping, prioritization, scenario).

MESSAGE PERSONALIZATION

PRODUCT PERSONALIZATION

Anticipate your visitors' needs.

Real-time recommendations are displayed according to the products viewed by your visitors. Improve your product sheets by adding social proof notifications (remaining stock, number of page views or purchases, countdown...) or similar products as to price, product range or popularity.

personalization products kameleoon

EMAIL PERSONALIZATION

Offer the same quality of experience as on-site.

By linking Kameleoon to your emailing solution, you can easily automate emails, for product recommendation, abandon of navigation or cart. Triggers and conditions can be defined in only three clicks.

personalization email kameleoon

Ready to create tailored experiences?