Campaign for the customer
Growth marketing for marketers
TAKE CONTROL OF YOUR CAMPAIGNS
Test and personalize all your web content. You can even run powerful server-side tests with Kameleoon HybridTM, with minimal developer support.
Build customer journeys
that convert
From the top of the funnel to the final click, create, simulate, and test entire customer journeys.
Personalize
the experience
Increase visitor engagement, online conversion rates, and revenues by serving relevant messaging, products, and services.
Unlimited opportunities from a single platform
Kameleoon is a HIPAA, CCPA, and GDPR compliant experience optimization platform. Our secure, easy-to-use, and powerful web and full stack technology empowers marketers to build, test, and measure digital experiences through A/B testing and personalization on all devices and channels, including mobile apps.
Convert the audiences you’ve acquired into action
Easily target and segment customers by acquisition channel, behavior, persona, industry, or another of Kameleoon’s 40+ criteria to deliver a personalized and relevant experience. Harness AI to trigger relevant messaging to every customer based on their Kameleoon Conversion Score (KCS™).
Secure integration with your martech stack saves you time
Busy, you need your testing platform to securely integrate with the tools you use most. In addition to countless custom integrations, Kameleoon integrates natively with your martech ecosystem, including analytics, CRM, CDP, CMS and email solutions.
Run robust server-side experiments on your schedule
Launch sophisticated server-side tests that have no impact on site performance. Track and manage your experiments independently from your developers’ release cycles, then send your results to your preferred tools for activation and in-depth analysis.
Made for marketers who can do more
Smart graphic editor
Kameleoon’s smart graphic editor discovers and enables anyone to change, or hide text, colors, images, call-to-action, banners, and entire page sections. No coding experience necessary.
Large widget library
Use or modify one of Kameleon’s widgets to easily build better user experiences on any device. Create new templates without a developer.
Dynamic traffic allocation
Manually allocate traffic to an a/b test variant or let Kameleoon’s multi-armed bandit AI automatically pushes traffic to a winning variation as soon as it’s detected.
Simulate, QA, and share tests
Preview exactly how your tests and personalizations look and function for your intended audience with our simulation tool. Easily share the full experience with key stakeholders for buy-in and approval.
Link tests to business goals
Use one of Kameleoon’s existing goals, or create your own, to track how an A/B test increases conversion rate, retention, or visitor engagement.
CCPA, HIPAA, and GDPR compliant
Kameleoon’s unique and flexible user consent management feature enables clients to adapt their consent management policy according to the type of A/B tests being carried out.
Resources to help you get started
