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Personalization in the Travel and Tourism sector

The travel and leisure experience starts online.
Personalize the support you offer your visitors on all your channels with our A/B testing and AI-driven personalization platform. Provide richer, fully personalized digital experiences.

Adapt your messages, content and offers in real-time for every visitor to meet their individual needs. Increase your conversion rates, reduce your offline costs and boost engagement with your brand.
Kameleoon assists you with all your use cases, whatever your business challenges
A/B testing
Personalization
AI personalization
Your challenge

Creating a frictionless booking process for visitors to maximize conversions.

Our solution

Make the best decisions around your website user experience with A/B testing, providing all your visitors with a faultless experience from start to finish.

Your challenge

Optimizing your lead-generation strategy for offline conversion to reduce contact center and physical store costs.

Our solution

Thanks to Kameleoon’s AI solution and predictive targeting, you can quickly detect each visitor’s preferred channel. For example, if targeting shows that switching to the phone will increase the probability of conversion, you can offer to call them at a convenient time.

Your challenge

Increasing and accelerating the conversion of undecided visitors.

Our solution

Accelerate the sales cycle: measure your visitors’ conversion probability in real-time, and trigger promotions or service offerings for undecided visitors.

Your challenge

Triggering upselling and cross-selling of complementary services during the purchase process, depending on each visitor’s needs and price elasticity.

Our solution

AI personalization can measure travelers’ purchase intention, and their interest in one complementary service over another. This enables you to provide the right service for their needs, rather than inundating them with irrelevant offers.

Your challenge

Personalizing each visitor’s experience according to the type of trip or leisure activity they are planning (such as family vs couple, budget or destination).

Our solution

Personalize how you address each visitor segment. Manually set segmentation criteria or use Kameleoon’s AI to identify, in real- time, which segment each visitor belongs to, based on micro-signals.

At OUI.sncf, we were looking for a solution that would let us individualize the digital relationship with our visitors. Kameleoon demonstrated the potential value provided by its AI-driven personalization solution, which also uses a very effective script and is easy for our teams to use.
benoitbouffart
Benoît Bouffart
Chief Product Officer
ouisncf
An Open Platform across your Ecosystem
Kameleoon integrates and connects natively to all your data, analytics and marketing solutions
Learn more about Successful Personalization
e-tourism ebook
Ebook
E-tourism
Creating unforgettable experiences
More resources for Travel & Tourism Companies

Let’s discuss your challenges

Talk to our experts to learn how we can help you drive greater success.