Personalization in the Travel and Tourism sector
Adapt your messages, content and offers in real-time for every visitor to meet their individual needs. Increase your conversion rates, reduce your offline costs and boost engagement with your brand.
Creating a frictionless booking process for visitors to maximize conversions.
Make the best decisions around your website user experience with A/B testing, providing all your visitors with a faultless experience from start to finish.
Optimizing your lead-generation strategy for offline conversion to reduce contact center and physical store costs.
Thanks to Kameleoon’s AI solution and predictive targeting, you can quickly detect each visitor’s preferred channel. For example, if targeting shows that switching to the phone will increase the probability of conversion, you can offer to call them at a convenient time.
Increasing and accelerating the conversion of undecided visitors.
Accelerate the sales cycle: measure your visitors’ conversion probability in real-time, and trigger promotions or service offerings for undecided visitors.
Triggering upselling and cross-selling of complementary services during the purchase process, depending on each visitor’s needs and price elasticity.
AI personalization can measure travelers’ purchase intention, and their interest in one complementary service over another. This enables you to provide the right service for their needs, rather than inundating them with irrelevant offers.
Personalizing each visitor’s experience according to the type of trip or leisure activity they are planning (such as family vs couple, budget or destination).
Personalize how you address each visitor segment. Manually set segmentation criteria or use Kameleoon’s AI to identify, in real- time, which segment each visitor belongs to, based on micro-signals.
At OUI.sncf, we were looking for a solution that would let us individualize the digital relationship with our visitors. Kameleoon demonstrated the potential value provided by its AI-driven personalization solution, which also uses a very effective script and is easy for our teams to use.
