Skip to main content
kameleoon homepage
Making Conversions Happen
Powerful web and full stack experimentation and personalization platform for product owners and marketers.

Create Truly Individual Digital Experiences

We help you quickly and automatically tailor your website and wider digital experience to the needs of each and every one of your visitors. Learn from their behavior and personalize your offers, interactions, navigation, content and messages on all channels.

A/B Testing


Kameleoon’s ability to execute on its ambitious product roadmap and the strong performance of its experience optimization business are noteworthy for a new entrant into our Experience Optimization Platform’s Wave assessment. With its real-time browser-based predictions and performance- and scalability- oriented architecture, Kameleoon’s solution is a good fit for the healthcare, finance, and e-commerce industries.
Forrester Research Inc. Experience Optimization Platforms,Q4 2020

What are the benefits for brands investing in Kameleoon according to Forrester Consulting?

Forrester Consulting conducted a Total Economic Impact™ (TEI) study to assess the ROI enterprises may gain by deploying Kameleoon’s AI-powered web and full stack experimentation and personalization platform.

Discover the projected results with multiple Kameleoon customers across industries including e-commerce, travel, automotive and retail.
forrester TEI Kameleoon

Use AI to predict your visitors’ intention in real-time and drive transformational revenue growth

The human brain can't predict if a visitor will convert or not - there are simply too many variables involved. This is why we use machine learning to determine conversion intent in real-time through the Kameleoon Conversion Score™. This information is priceless for your digital marketing.

Kameleoon lets you differentiate between those visitors (identified or anonymous) who need convincing and those just passing through. You can then automatically trigger the right actions to increase conversions, from purchase or subscription to lead generation.
Kameleoon Conversion Score
Successful experimentation relies on scalable, powerful technology. Kameleoon provides us with a complete solution, from client and server-side testing to AI-driven personalization, so our clients gain fast business results from their experimentation programs.
Chris Goward
Chris Goward
Founder & CEO - WiderFunnel

Why Kameleoon

A Unique Platform

Activate your visitor data through a single platform for creating your A/B test and personalization experiences.

Powerful AI Engine

Kameleoon’s AI observes visitor behavior, draws correlations between visitors and measures their conversion probability in real-time.

Ease of Use

Kameleoon lets you get up and running immediately. Simply add a line of JavaScript code and a configuration without a tagging plan. Then use our graphical tools to easily design your experiences. 

Technology DNA

The cornerstone of our technology stack, our architecture is built on the most modern infrastructure to enable real-time actions, performance, stability and reliability.

An Open Platform

Kameleoon is 100% open to your wider technology stack. Kameleoon integrates natively with your data ecosystem and the entire data model is accessible through APIs on the JavaScript client or server side. 

Data Security and Confidentiality

We constantly develop our platform to ensure that the security of your data and privacy are protected.

Success Story Personalization
nearly doubled leads generated thanks to predictive targeting.


Master user experience optimization with the Kameleoon Academy

Deepen your UX skills to deliver the most relevant and effective customer experiences to your visitors through experimentation and personalization. Created using all our knowledge and experience, our in-depth training courses include best practice to help you scale up your conversion optimization and customer experience personalization programs.

Train at your own pace and validate your knowledge by taking one of our certification tests.

The Total Economic Impact™ of Kameleoon

[Forrester Consulting] Increase eCommerce Sales, Improve Engagement, and Personalize Websites with Ease using Kameleoon

The experimentation virtuous cycle

How to drive digital results

Let’s discuss your challenges

Talk to our experts to learn how we can help you drive greater success.