Build richer customer profiles with your experimentation data

A single view of your customer, now complete with experiment data

• Share data between Segment and Kameleoon in just a few clicks, including goals, KPIs, and other key metrics, with no need for coding or developer involvement.
• Seamlessly activate Segment Personas in Kameleoon to deliver precise, real-time targeting in both client-side and server-side experiments.
• Send experiment results back to Segment and other tools to measure performance, enrich your customer data, and take informed action across your stack.

Quality experiments fueled by quality data

• With Segment’s capabilities to standardize and unify data, you can trust the validity of your experiment targeting, in both web and full stack tests.
• Kameleoon’s features for managing Apple’s Intelligent Tracking (ITP), guarding against Sample Ratio Mismatch (SRM) and setting your Custom Attribution Window ensure that your experiment results are valid and trustworthy.

Omnichannel marketing

• Easily sync Segment Personas to Kameleoon and to deliver relevant, personalized experiences to your visitors.
• Validate hypotheses about your Segment Personas: Test what messages, on-page elements, layouts, or even algorithms, are driving more conversions.
• Automatically collect Segment’s Page, Screen and Track events as custom goals in Kameleoon, then measure success in real-time by these goals in Kameleoon’s no-code, in-app reporting dashboard.

A comprehensive tech stack for a powerful omnichannel strategy

• Send your Kameleoon experiment and personalization results to Segment with the click of a button, as soon as you launch a campaign.
• Run advanced analyses on your Kameleoon experiments by syncing results to advanced analytics tools, like Amplitude or Mixpanel, through Segment’s 200+ integrations.
• Continue engaging with members of your experiments by sending Kameleoon data to Segment-integrated marketing automation and messaging platforms, including Klaviyo, Attentive, HubSpot, and more.