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A/B TEST & EXPERIMENTATION

Experiment your way.

Now, with Prompt-based Experimentation, ideas turn into live tests in minutes. Instant testing, faster learning, for every team.

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Prompt-Based EXPERIMENTation

Build your tests in minutes

Turn your ideas into tests fast, from simple copy changes to advanced layout changes, by describing them in natural language.

Ideate, prototype, and launch test variations instantly with AI. No dev needed. Built-in JS/CSS lets teams edit freely.

Use advanced traffic allocation and speed up learnings with multi-armed and contextual bandit algorithms

Analyze results with advanced filtering and a multi-stat engine featuring CUPED and sequential testing

Feature EXPERIMENTation

Build tests anywhere, including in mobile apps

Validate new features without risks, using Feature Experiments and advanced rollout rules.

Measure the impact of updates and new features on your key product metrics with 25+ native filtering and breakdown criteria.

Test multiple feature variations at once and apply advanced targeting rules to compare adoption across segments

Update rollout rules remotely in a no-code editor, reducing reliance on development cycles or app store approvals

COLLABOrate

One platform for shared experimentation

Kameleoon unifies marketing, product, and engineering on one platform. Each team builds tests their way while staying aligned on goals, data, and outcomes.

Deploy experiments anywhere (front-end, back-end, or in-app) with SDKs built for speed and stability

Share audiences, goals and results in real time, so every team works from the same source of truth

Approval workflows ensure safer releases, with clear multi-step processes that let teams manage critical changes confidently.

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Built for reliable experimentation

Real-time reporting

Track results live and decide faster with accurate, detailed reporting.

Advanced stats engine

Rely on robust methods like CUPED and sequential testing for trustworthy outcomes.

Flicker-free delivery

Serve experiments instantly, even under heavy traffic, with zero flicker.

SPA-Ready

Run tests seamlessly on single-page apps, whatever your framework.

Explore what participants are optimizing with PBX

Explore what your peers are building with PBX

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preview

Triumph Discount Roll-Up Display

by

Montserrat Eguia

Animation

Triumph Discount Roll-Up Display

Animation

by

Montserrat Eguia

The test aims to evaluate the effectiveness of a dynamic price display feature where the discount or price is animated to incrementally roll from 0 up to the actual amount. The core idea is to create a more engaging visual experience that captures user attention and emphasizes the value being offered. The incremental reveal can create a psychological effect, where users perceive the discount as large.

SEE IT LIVE
SEE IT LIVE
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preview

Bharat Security Real-Time Advice

by

Mr. Kumar

Header

Bharat Security Real-Time Advice

Header

by

Mr. Kumar

I made this because most people only learn about scams after they get hurt. I wanted something on my website that warns and guides visitors in real time, while they’re actually browsing. Instead of building another demo in a sandbox, I wanted to see if AI could create something real, fast, and useful—something that actually helps people stay safe the moment they land on the site.

SEE IT LIVE
SEE IT LIVE
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preview

Accout login/creation pop-in for Yves Rocher

by

Grégoire M.

Animation

Accout login/creation pop-in for Yves Rocher

Animation

by

Grégoire M.

Lack of incentive to connect or register for the course for all users : Integrate a small bouncing pink dot designed to draw the user’s attention without being intrusive. A pop-up highlighting the key benefits of logging in or registering This subtle visual cue creates a gentle nudge that encourages users to take action.

SEE IT LIVE
SEE IT LIVE
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preview

Hamster Party at the New York Times

by

Josh Silverbauer

Animation

Hamster Party at the New York Times

Animation

by

Josh Silverbauer

This solves the boring news problem. News is so boring and hamsters make it significantly better. New York is full of hamsters so I don't understand why they aren't on the site already, but this will definitely increase conversions.

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SEE IT LIVE
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preview

Google stars reviews for Center Parcs resorts

by

Arnaud Nigou

Reviews

Google stars reviews for Center Parcs resorts

Reviews

by

Arnaud Nigou

Customer feedback including reviews, comments, NPS surveys, support tickets, and chat interactions—is a crucial asset for CRO. It’s often overlooked, yet it reveals insights that Google Analytics or heatmaps alone cannot provide: the underlying “why” behind user behavior.

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SEE IT LIVE
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preview

Choose Your Default View: Item vs. Outfit

by

EK

Product Visualisation

Choose Your Default View: Item vs. Outfit

Product Visualisation

by

EK

I used PBX to create a filter that lets shoppers choose how they want to browse handbags. On Net-a-Porter, you normally only see the item on its own, and the outfit view appears only on hover. I asked PBX to add a filter so shoppers can pick their preferred view, outfit or item right from the start.

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SEE IT LIVE
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EXPERIMENT with your stack

Integrations built for experimentation

Kameleoon connects natively and two-way with the tools your teams rely on — from analytics and CDPs to feature flags and dev frameworks.

100+ native integrations across analytics, data warehouses, and CRMs

Two-way sync to send and receive data where teams need it

SDKs and APIs built for product and engineering environments

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How PBX makes work easier for teams

“Such an amazing tool. ”

Peter Ernst
Director of Experimentation
Providence

"It's a massive time saver ”

Alexandra Ortiz
CMO
Verychic

“Working with it is great! ”

Daniel Miller
Lead User Experience Designer
Cona

Build experiments in minutes. Now.

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Explore resources

The complete guide to A/B testing in 2025

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Vibe experimentation in 2025: What it is and why it matters now

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Introducing Prompt-Based Experimentation: Build experiments 
by chatting with AI.

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