Expanding Prompt-based Experimentation with PBX Ideate
Last year, Kameleoon introduced Prompt-based Experimentation (PBX) as the first new generation of prompt-based AI-powered experimentation solutions with a clear vision: reducing dependency on developers to increase the efficacy of A/B testing.
Only three months after launching, PBX had created more than 40% of experiments built by early adopters. According to a third-party survey, PBX can save up to 89% on developer bandwidth.
Today, Kameleoon is taking PBX further by expanding it with Test Ideation, making it an indispensable part of building, launching, and now ideating experiments with impact.
Why careful ideation is crucial
Fewer than 20% of experiments launched by customers deliver positive outcomes. That learning process is a part of all CRO, but too many teams burn time and traffic on low-impact ideas, vague intuitions, or loosely-formed hypotheses.
Even when a strong hypothesis exists, teams using PBX can stumble at the next critical step: translating it into a precise prompt that PBX can execute reliably. The output is only as good as the prompt that creates it.
How PBX Ideate works
With Test Ideation, PBX gains the ability to scan a webpage, surface the most promising test ideas, prioritize them based on insights from more than 20,000 historical experiments, and convert them into precise prompts, enabling teams to launch the highest-impact tests directly through PBX in just a few clicks.
“PBX isn't just about changing page layouts; it’s an extension of the user’s creative mind. But when building becomes this easy, deciding what to test becomes your real advantage. Traffic is a limited resource. You can't test everything. That’s why we partnered with Conversion by Gain to expand Prompt-based Experimentation with Test Ideation.”
—Fred de Todaro
Ideate based on rigorous frameworks
We designed Test Ideation in collaboration with Conversion by Gain, a leading experimentation and optimization consultancy that has run thousands of experiments for some of the world’s largest digital teams, including Microsoft, Nike, and Universal.
PBX: Ideate is built on decades of empirical data that confirms which cognitive mechanisms respond to specific users’ behaviors across multiple industries.
This allows it to achieve 63% accuracy on high-confidence predictions, 3x higher than the industry average of about 20%, helping teams execute the ideas most likely to deliver impact..
The promise is simple: teams can go from idea to production-ready experiment in just three clicks:
- You select a page.
- You choose an idea.
- PBX builds it.
It really is that fast.
PBX Ideation is currently available as an invite-only closed beta, and we will release it for all customers in early Spring. You can learn more about the process here.
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