When anyone can build anything, experimentation becomes a survival skill

Today, anyone can build anything. AI-powered tools and vibe coding mean any team can build web flows just by prompting AI.

No tickets, no developers, no delay. Everyone is shipping more, and everything is shipping faster.

Vibe coding is what happens when anyone can build digital experiences by prompting AI. It means no code, no developers. It’s fast, flexible, intuitive… and it’s risky.

Just because you can build something doesn’t mean you should. Not everything you launch actually improves the user experience, and it’s easier than ever to make it worse.

That’s why experimentation is not “just” a good practice anymore. It’s essential. It’s a survival skill.

You need to prove value. You need to demonstrate impact.

Prompt-based experimentation allows anyone who builds to test

Similarly, prompt-based experimentation (PBX) is changing the way teams experiment, allowing them to create and launch simple to complex tests by describing them in their own words to an AI.

It’s fast, it’s intuitive, and it is fully accessible to non-technical users.

As AI makes it easier to build new digital experiences, prompt-based experimentation makes it faster and easier to validate them, by allowing the same person who built the experience to run the test.

PBX helps teams answer critical questions. Does the new digital experience solve the user's explicit or implicit problem? How does it impact user behavior?

Beyond helping product, data, growth, and marketing teams build better websites and products, PBX makes it easier to measure whether those experiences actually work.

But while creating an experiment is now simple, experimentation itself still requires discipline. Guardrails protect your data and validate new digital experiences.

What are guardrails in (prompt-based) experimentation?

Guardrails are the systems that ensure you receive accurate, usable data from each experiment.

As it becomes easier to create and experiment with new digital features, guardrails protect teams from running conflicting experiments, drawing incorrect conclusions, or violating compliance guidelines that would render insights useless.

Guardrails ensure the integrity of your data

Guardrails catch what prompts can’t. If an analysis does not have strong guardrails, it will lead to poor decisions based on bad data.

In addition to basics like bot detection, here are several guardrails that protect prompt-based and other web experiments from faulty data:

• Safari IPT mitigation. Identify returning visitors for up to a year after their first visit, even when client-side cookies expire prematurely by browsers like Safari. This ensures continuity across sessions and counts each unique visitor once only.
• Sample ratio mismatch (SRM) detection. SRM occurs when one variation in an A/B test unintentionally receives more traffic than another. If this occurs, the results of the test may be fully invalid because of skewed conversion numbers. Live SRM detection prevents uneven splits in real time.
• Cross-experiment analysis/Interaction detection. It’s common for experimenters to run more than one experiment at a time, but without guardrails, overlapping segments, variations, and experiences can influence each other’s results. Interaction detection effects prevent interactions that could otherwise obscure results.
• Built-in consent management. Consent-related guardrails are crucial in regulated industries. Kameleoon’s guardrails ensure HIPAA and GDPR compliance (among others). Without these, your data may not be legally usable.
• Multiple test correction. Automatically helps keep results reliable when testing multiple variations and running more complex experiments.
• Adblocks mitigation. Certain adblockers can block experimentation solutions and distort traffic splits and results data. Adblocks mitigation uses custom domains that prevent adblockers from acting on experimentation platforms, and allow those users to be properly assessed in analytics data.

Kameleoon features each of these guardrails as automatic protections to ensure that your prompt-based experimentation is as reliable as it is quick.

Empower every team, but protect what’s important

PBX is not a feature. It changes everything about the way experimentation happens.

This is a great thing. But it means the lines between ideation and creation are blurring.

Anyone can build anything.

That’s why discipline is crucial. Good governance matters. And when experimentation is available to everyone, it has to be useful for everyone.

Guardrails are how we get there. Ready to try prompt-based experimentation for yourself? Start your free trial today!