UNITE Summit 2026 is in the books!

UNITE Summit 2026 by Kameleoon and GAIN Conversion is officially wrapped up, and it seems everyone is already missing sunny Vancouver.

Compared with last year’s UNITE Summit in Las Vegas, the turnout quadrupled, meaning we got to network more, share more, and learn more from our colleagues in experimentation across North America and Europe. 

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AI and the future of experimentation at UNITE

The day started with a simple but exciting thesis: the world is different. AI is transforming the practice of experimentation, delivered by Makram Mansour (Head of Marketplace, ID.me, ex-Intuit, ex-LinkedIn). 

Over the rest of the morning, we discussed how AI is changing who tests what and the importance of the human in the loop, with insights from Marcela Gutierrez (Global Head of Digital Analytics & Optimization, Fossil Group), James Flory (SVP of Global Services, GAIN Conversion), and Frederic De Todaro (Chief Product Officer, Kameleoon). 

De Todaro in particular had a lot to say about the growing role of artificial intelligence in experimentation:

“Last year at Unite Summit Las Vegas, I introduced PBX as just a concept. One year later, it has become the future of experimentation.”

—Frederic De Todaro, CPO, Kameleoon

We heard amazing experimentation insights from experts at Netflix (Travis Brooks), Arc’teryx (Olga Cebrian Garcia), Cedars-Sinai (Chris Strobl), and more. We also had the chance to engage together at interactive roundtables and we even had time for a hands-on AI workshop. We were able to move attendees beyond theory to experience the future of experimentation in action.

It was a long, busy day, but also a fun and insightful one. One of the best parts of UNITE Summit is always that it is a shorter, more efficient event than a lot of similar conferences. 

What we learned

Through talks, presentations, and workshops with all of the experts in attendance, we covered a lot of ground at UNITE Vancouver.

• The world has changed and experimentation has to change with it.
  
  • AI speeds up what teams can produce, but it also changes how teams decide and govern what gets tested; it changes speed, role, and rigor requirements.
• The bottleneck that once blocked building experiments is now in choosing and measuring them.
  
  • As AI lowers production costs, a company’s competitive advantage shifts to its decision quality: what to test, how to allocate traffic, and how to interpret results across many more tests.
• AI changes who tests what, so teams need new skills and workflows
  
  • As more people can ship changes, the importance of shared processes, KPIs, and judgements is extremely important for teams in 2026.
• Kameleoon’s Prompt-based Experimentation (PBX) is about making test creation faster on live sites with guardrails.
  
  • Even as tools like PBX make it very easy to launch experiments quickly, constraints, QA, and realistic expectations retain their importance across businesses. 

A day of skiing, spa, and incredible views

Of course, that doesn’t mean the whole event lasted only one day. Instead, we planned a day at Whistler for all of our guests to unwind and get to know each other better: either skiing at the top of the mountain, or enjoying a truly relaxing day at its base, at Scandinave Spa Whistler. 

From beginning to end, UNITE Vancouver from Kameleoon and GAIN Conversion was an amazing experience. We always love the opportunity to connect with our customers, fellow leaders, and friends across the world, and are looking forward to doing it again! Our next UNITE event will take place in London, UK this Spring.

Stay tuned for more updates. We’ll see you there!